Lotus Bakeries

1.Description of the company Mission Statement genus genus lotus Bakeries will pes its sustainable growth and profitability on: a think on authentic products from the biscuit and cake world: caramelized biscuits, gingerbread, waffles and galettes and bakehouse specialties. Products that atomic number 18 distinctive in terms of both quality and node satisfaction. Customers are entitled to contain the truly best from white lily Bakeries in these strong fount areas. a targeted sword policy: structure brands with real content. genus genus white lotus and Peijnenburg are strong brands, which radiate compliment and in which consumers pick up constant trust and feel well-grounded when consuming. clear ahead(p) in its specialties. The size and organization of Lotus Bakeries must be adapted to the volume and foreseeable development of its mart. Corporate scheme Lotus Bakeries business is producing and selling authentic specialty biscuits and cakes. Lotus Bakeri es seeks to strengthen (or consolidate) each products leadership in its local region and create an international market for it. This leadership is expressed in the strong market positions of the Lotus, Peijnenburg & Annas brands.

To fall upon this, Lotus Bakeries has the following essential resources: Brand positions: Lotus Bakeries has lead very strong brands, both with strong content in their habitation markets (Lotus in Belgium, Peijnenburg in the Netherlands and Annas in Sweden), and highly regarded as specialist producers by consumers in other countries. oBrands now present 82% of total annual turnover. oMarket investment is systematically targete! d at increasing brand awareness and supporting brand growth. oOutside the Netherlands, Lotus will be the brand for all specialty products, elect with care. In the Netherlands, Peijnenburg will remain the brand for gingerbread, and of other specialties legitimate with its market image Happen naar Peijnenburg (mag elke dag). Product ranges in Belgium, the Netherlands and France centred nigh local...If you want to get a full essay, order it on our website: BestEssayCheap.com

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