Saturday, January 25, 2020

Mere Christianity by C.S. Lewis Essay -- Papers Christian Religion Lew

Mere Christianity by C.S. Lewis Mere Christianity, by C. S. Lewis, is written as set of guidelines of Christian belief. Lewis does not say there is any particular way to believe but he does make a point that the topic of religion itself is serious. As you consider whether you want to believe or not, you have to recognize how much thought it requires, and how thought provoking a process this decision is. Lewis covers Christianity in four different books within his book. In book one, Lewis discusses the Law of Nature and makes note of a tendency in humans of appealing to a standard of absolute truth in quarrels and arguments. He calls this standard the Law of Nature or the Moral Law. The Law isn't the same as the law of gravity because in the latter case, we have no choice but to obey physical laws. The Law that governs human conduct is distinct, then, from the "way the universe works." Lewis concludes that the moral law is alive and active in human lives. According to Lewis, science cannot be used to discover the mind behind the creation of the universe. In book two Lewis simply states what Christians believe. He talks about the major divisions within belief in God, and discusses what he calls Christianity-and-water. Lewis speaks on free will, Satan, and the nature of Christ. Book three contains The Three Parts of Morality. He discusses what he calls the cardinal virtues. According to old writers, there are seven virtues. Four are called cardinal and the other three are theological. Lewis argues for morality between man and man, and what a society would be like if it were completely Christian. He also discusses chastity, marriage, forgiveness, the great - sin pride and self-conceit, and gives another look at the theological... ...ion. In the beginning of the book Lewis compared situations where moral decisions were at stake, to keys on a piano. In some situations they keys were right and in others wrong, depending on the tune you are playing. In book three Lewis describes what the basic rudiments of "Moral music" thus defining the bounds of the songs we as humans can properly write and play and still be recognized as music. As in real music there is a structure and there are rules on how songs can be put together. When the structure is not followed it is very hard to play music that is beautiful to listen to because it would lack a melody with all the harmonies that are pleasing to the ear. As for the seven virtues and Moral law they guide the symphony of our life in which each day is new movement. Without the guidance of the Moral Laws, our life would be the same as jumbled notes on a page.

Friday, January 17, 2020

L’Oreal : Strategies for the Indian Market Essay

1. Evaluate L’Oreal’s entry strategy in the Indian market with respect to the product, promotion, pricing and place decisions? 2. What have been the changes in the marketing strategy of L’Oreal in the last 8 years? Evaluate them with respect to selection of product / market and each element of the marketing mix? 3. What factors helped the rapid adoption of Excellence colorants among its target customers? 4. Evaluate the options available to the management to achieve target sales of Rs. 1 billion in the year 2000. Prepare an analysis of various marketing mix options and decisions within individual mix elements – target market, product, channel, promotion, and price. a) Show the calculations and refer to these clearly as they are used in evaluating options for decisions in the marketing mix. b) Which product/markets should the company focus upon? Mediquip S. A. Session 5: Preparation Questions 1. What were Thaldorf’s major strengths and weaknesses as a representative of Mediquip? 2. Identify each member of Lohmann Hospital’s decision making unit (DMU)? 3. What were the needs, concerns and motivations of each DMU member? 4. What was the relative power position of each DMU member? 5. How well did Thaldorf interact with each member of the DMU? 6. On what date did Thaldorf effectively lose the sale to Lohmann University? Rosewood Hotels & Resorts: Branding to Increase Customer Session 9: Preparation Questions 1. Why is Rosewood considering a new brand strategy? 2. What are the pros and cons of moving from individual brands to a corporate brand? 3. Will the move to corporate branding maximize customer lifetime value? SaleSoft Inc. Sessions 10 & 12: Preparation Questions 1.What is your plan? Do you plan to continue with PROCEED or will you introduce the TH product? Provide support for your plan. 2.What is the buying cycle for PROCEED ? Who are the people involved in the purchase of a CSAS solution ? What is the role of consultants? 3.What is SaleSoft’s current approach to selling PROCEED ? 4.Quantify the benefits of CSAS to a customer using the information given in Exhibit 7. 5.What value does TH provide a customer ? How is this different from the customer value delivered by PROCEED ? 6.What is a Trojan Horse ? How does it facilitate customer acquisition and retention ? 7.How will you price TH ? Assume variable costs of $200. 8.How do you think SaleSoft’s organization structure will affect its ability to sell PROCEED or TH ? 9.How will you support the customers of PROCEED and / or TH? HP Consumer Products Business Organization : Distributing Printers via the Internet Session 13: Preparation Questions 1.What kind of on-line presence do you think HP should have ? Why ? 2.What risks do you see in your strategy? How would you manage them ? 3.Should printers and printing supplies be treated differently ? 4.What would the people at Best Buy think of your plan ? Would it be any different at CompUSA or the same ? What reactions might they have to news of your plans ? Tanishq Session 15: Preparation Questions 1. How did the positioning of Tanishq brand evolve? What factors influenced the changes in its positioning? 2. Why was GoldPlus launched? How do you rate its performance? 3. What is your recommendation to Bhaskar Bhat to target the plain gold jewellery market in India? List the strategic, economic, organizational and brand investment impact of your recommendation. Centra Software Session 16: Preparation Questions 1. What are the customers of Centra buying? What benefits are do customers get from Centra’s products? How should Centra segment its market? 2. Does Centra need a strategy to decide which customers to select or should it fish where the fish are biting? 3. Should Centra use all three channels to sell the three products to all customers or should it use some products and channels to target some segments? 4. How would you resolve the dispute between Reed and Lesser on how to deploy the telesales team? Would you expand telesales? Tata Ace Session 17: Preparation Questions 1. What factors influenced the development of Tata Ace? 2. Is Tata Ace successful? Why? 3. Describe the approaches adopted to develop the Tata Ace, covering product design, distribution, marketing, service, sourcing, etc. which influenced its value to the company and the customer. 4. Evaluate options to the managers of Tata Ace for growth and strategies to face competition? Suggest options for growth in existing segment, new markets, exports, etc. CRM at ICICI Session 18: Preparation Questions 1. List the factors in the macro environment which impacts ICICI’s retail business. 2. What is ICICI’s strategy in the retail financial services business? 3. Why does ICICI want to build long term relationship with its customers? 4. How did it go about selecting and implementing a CRM solution? 5. What lessons on CRM can be generalized from ICICI’s experience?

Wednesday, January 8, 2020

A Critique Of Capitalism And The Power Of The Bourgeoisie...

Critical Theory is defined as â€Å"is a critique of capitalism, its appropriation of the surplus value of collective work, and its commodification of every aspect of our modern society† (Ward, p.1). In this essay I will argue that although perhaps not inherently intentionally, both liberal and realism, in all of their forms, represent hegemonic ideology, and that this has been proven throughout history, and therefore support much of Marxist theory surrounding capitalism and the power of the bourgeoisie class, both on a domestic and global scale. Critical theorists share 4 assumptions: firstly they dispute realism in their belief that human nature is effected majorly by social changes, as opposed to the belief that states dominate and that technological progress has no effect on the autonomy of states. This is supported by liberalist thinking in the development of international institutions, the process of globalisation has dramatically changed the way states behave, something that realists choose to ignore. They believe that this is due to struggles throughout history, which supports the idea of hegemony in that states that have been successful in both economic terms as well as within warfare are more able to shape social change and progress. Critical theory also emphasises the importance of emancipation, which links back to the Marxist thought on which it is based, as it highlights the importance of citizens, and critiques both liberalist and realist thought in its belief thatShow MoreRelatedMarx s Theory Of Socialism987 Wo rds   |  4 Pagesruling class all over the world (Kreis, S 2000) Marx proposed this theory of revolution based on Hegelian concepts of the dialectic. The philosophical and ideological aims put forward were to bring about his version of socialism, known as communism. During the winter of 1857 Marx produced an outline of his critique of the political economy in an unfinished manuscript called The Grundrisse (Fowkes, B 1997). Marx believed that deficiencies in the economy and social injustices inherent to capitalism wouldRead MoreConflict Theory, Karl Marx, and the Communist Manifesto Essay1321 Words   |  6 PagesManifesto In order to understand Marx a few terms need to be defined. The first is Bourgeoisie; these are the Capitalists and they are the employers of wage laborers, and the owners of the means of production. The means of production includes the physical instruments of production such as the machines, and tools, as well as the methods of working (skills, division of labor). The Proletariat is the class of wage-laborers, they do not have their own means of production, and therefore they mustRead MoreHuman Suffering, By The Marxian Analysis Of Capitalism And Class Struggles908 Words   |  4 PagesIntroduction In this essay, I will examine the concept of human suffering, namely inequality, alienation, oppression and violence as presented in the Marxian analysis of capitalism and class struggles. In examining these concepts I argue that the hierarchy of difference created by the binary model of inferior and superior class positions naturalises this human suffering. In many ways, human suffering is the negation of the other in order to determine oneself. In order to explore the key conceptsRead MoreSocial Grievances : Contests Between Exploiting And The Exploited1695 Words   |  7 PagesManifesto (New York: International Publishers, 1948 edition), 48 pages The industrial revolution of the mid 19th century brought about a rapid advancement in the production of goods, urbanized the population and concentrated vast amounts of wealth and power into the hands of a few. Coupled with the liberal idea of private property, this gave rise into a new invisible system that resolved to meet the base needs of human life and replace mans daily routine with something other then the struggle to surviveRead MoreAdam Smith Division Of Labor Summary1423 Words   |  6 PagesOne of the biggest critiques of Adam Smiths work was Karl Marx. Karl Marx was born in Germany in 1818, during the heart of the Industrial Revolution. This allowed him to see more of the effects of the progression of technology, and the effects of Adam Smiths writings. Marx was a harsh critique of capitalism, because he saw the injustice and inequality it created. This side of capitalism was the biggest difference Marx had from Adam Smith; along with that he thought capitalism would e ventually collapseRead MoreMarx s Criticism Of Capitalism1282 Words   |  6 Pagesthe system of capitalism had provided a basis for these problems. In the following paper, I will use the issues of stark wealth inequality and unequal power distribution brought up by the movement, in order to prove that Marx’s criticisms of capitalism remain incredibly relevant in today’s society. First, I will explicate Marx’s criticism of how capitalism estranges â€Å"man from man† (705), causing false consciousness and class division; then, I will describe his criticism of how capitalism causes economicRead MoreAssessing Merits and Limitations of the Ideas of Karl Marx Essay1594 Words   |  7 Pagesthan an integrative structure. It takes its name from the founder Karl Marx (1818-1883), and centres around the grand theory that Capitalist society creates class inequalities and alienation, which can only be removed through the revolutionary actions of the working class. Surrounded by both support and critique, Marx has provided influence within politics and economics and an opposing argument to both Functionalism and Weberism as a sociological perspective. MarxRead MoreEssay about Critique of the Communist Manifesto861 Words   |  4 PagesAssignment No. 3: Critique of the Communist Manifesto Karl Marx and Freidrich Engels Communist Manifesto is one of the worlds most influential pieces of political literature. The manifesto was created for the purpose of outlining the aims and goals of the The Communist League. The Communist League was made up of radical proletariats who were fed up with the bourgeoisie social order and sought to overthrow them. The manifesto is known to have been written by Marx and assisted and edited byRead MoreThe Ideology of Karl Marx on Sociology822 Words   |  4 Pagessocial class can be defined as a large group of people sharing similar economic resources. (Giddens, 1997) Communist Marx identifies two social classes: bourgeoisie and proletariat. â€Å"Marx held that history was a series of class struggles between owners of capital (capitalists) and workers (the proletariat).†(econlib.org, 2013). Marx states that the bourgeoisie cannot exist without proletariat and the other way round. In The Manifesto Marx and Engels outline the evoluti on of the bourgeoisie. The bourgeoisieRead MoreCommunism Created By Karl Marx And Friedrich Engels799 Words   |  4 Pagesand Friedrich Engels. Karl Marx was born on May 5, 1818 into a well off German family. He eventually attended university and this is when his interest and critique of religion and government began. When he went to university he joined the Young Hegelian movement, and he produced a radical critique of Christianity (Kreis, 2000). After the critique in the Young Hegelian movement he became an editor for Rheinische Zeitung powerful liberal newspaper. After some controversial articles by Marx the Prussian