Bloom Research and Response Paper Essay

Larkin and Burton’s abstract preface the Joint Commission’s directive for effective communication among caregivers during handoff to ensure patient safety (Larkin & Burton, 2008, p. 360). The case study reviews the lack of handoff practice and its effect on continuum of care provided to â€Å"Ms. C, a 64-year-old woman, presented to the ambulatory surgery center for an open cholecystectomy† (p. 390), and the subsequent workshop utilizing Bloom’s Taxonomy of Education Objectives to educate and change clinical practice among the staff members. From this reader’s vantage Ms. C’s respiratory de-compensation was a result of the nurses’ failure to communicate patients medical history and critical findings during unit-to-unit transfer and shift report, inadequate nurse to patient ratio along with incomplete charting, failure to recognize early signs and symptoms of respiratory compromise, and lack of critical thinking skills. Evidenced by the case study’s assertions, Ms. C required oxygen in the post anesthesia care unit (PACU) but was transferred without it. Second, the PACU nurse did not communicate to the patient’s need for oxygen to the receiving nurse during handoff report. It is unclear if the surgeon wrote vital sign parameters and pulmonary toilet orders, or if there were standard protocols for this post operative unit. Ms. C’s incomplete graphic record indicate she was placed on four liters of oxygen within two hours of her arrival to the unit at 1630; however, fail to adequately trend abnormal vital signs such as low grade temperature and tachycardia (Larkin & Burton, 2008, p. 392). The record does not document any nurse-initiated interventions or call to the doctor requesting a chest x-ray or recommending a respiratory therapy consult for breathing treatment and incentive spirometer. On post-op day two Ms. C’s respiratory status declined requiring a non-rebreather mask, rapid response team consult, and a transfer to the intensive care unit for a diagnosis of respiratory distress (p. 392). There were multiply factors that contributed to the above scenario; Larkin and Burton writes that â€Å"after this near-miss, failure to rescue incident† (p. 94) a task force consisting of management, clinical nurse specialist (CNS) and unit educator convened to discuss the event. The task force concluded that the nursing staff members were ineffectual in critically evaluating the patient’s signs and symptoms. The CNS chose a framework that utilized â€Å"Bloom’s Taxonomy of Educational Objectives†, that provided measurable outcomes to the ed ucational activity and enabled the nursing team to optimize their critical skill levels. A workshop to assist staff to navigate through the case study in a realistic manner was implemented (Larkin & Burton, 2008, p. 95). The cognitive domain contains six intellectual skills that measure: knowledge, comprehension, application, analysis, synthesis, and evaluation of information received. The affective domain contains five emotional factors: receiving, responding, valuing, organizing, also conceptualizing and characterizing by value concept. It is during this phase that individual buy-in occurs or not. Finally, the psychomotor domain contains five motor skills functions of imitation, manipulation, precision, articulation, and naturalization. The individual learn to adapt his or her movements intuitively to a given situation (Larkin & Burton, 2008, p. 395). The key component of continued nursing education is to advance and apply evidenced based practice at the bedside. The use of Bloom’s Taxonomy of Educational Objectives as the framework promote the transfer of evidence based information, in a setting that allow the nurse educators to evaluate and measure the learner’s: cognitive, affective and psychomotor processes. It allows the learner (nurse) to assess his or her level of application within each domain. Both the educator and the nurse can reinforce successes and target learning opportunities to areas of inefficiency. References Blais, K. K. , & Hayes, J. S. (2011). Professional Nursing Practice Concepts and Perspective (6th ed. ). Upper Saddle River, NJ: Pearson. Bouchard, G. J. (2011, November). In Full Bloom: Helping Students Grow Using the Taxonomy of Educational Objectives. The Journal of Physican Assistance Education, 22(4), 44-46. Larkin, B. G. , & Burton, K. J. (2008, September). Evaluating a Case Study Using Blooms Taxonomy of Education. AORN, 88(3), 390-402.

Brown vs. Board of Education

Brown V. Board of Education In the early 1950’s, racial segregation in public schools was normal across America. Although all the schools in a given district were supposed to be equal, most black schools were far inferior to their white counterparts. In Topeka, Kansas, a black third-grader had to walk miles just to get to her all black elementary school. Her father, Oliver Brown, had tried to enroll her in a white elementary school but was refused. Brown went to McKinley Burnett, the head of Topeka's branch of the National Association for the Advancement of Colored People (NAACP) and asked for help. They were eager to help the Browns since it had long wanted to challenge segregation public schools. Other black parents joined Brown, and, in 1951, the NAACP requested an injunction that would forbid the segregation of Topeka's public schools. Brown and the NAACP appealed to the Supreme Court on October 1, 1951 and their case was combined with other cases that challenged school segregation in South Carolina, Virginia, and Delaware. On the other hand, the precedent of Plessy v. Ferguson allowed separate but equal school systems for blacks and whites, and no Supreme Court had overturned Plessy yet. The Supreme Court first heard the case on December 9, 1952, but failed to reach a decision. In the reengagement, heard from December 7-8, 1953, the Court requested that both sides discuss â€Å"the circumstances surrounding the adoption of the Fourteenth Amendment in 1868. † The rearguement shed very little additional light on the issue. The Court had to make its decision based not on whether or not the authors of the Fourteenth Amendment had desegregated schools in mind when they wrote the amendment in 1868, but based on whether or not desegregated schools deprived black children of equal protection of the law when the case was decided, in 1954. Eventually the Supreme Court struck down the â€Å"separate but equal† doctrine of Plessy for public education and ruled in favor of the plaintiffs, and required the desegregation of schools across America. Brown vs. Board of Education Brown V. Board of Education In the early 1950’s, racial segregation in public schools was normal across America. Although all the schools in a given district were supposed to be equal, most black schools were far inferior to their white counterparts. In Topeka, Kansas, a black third-grader had to walk miles just to get to her all black elementary school. Her father, Oliver Brown, had tried to enroll her in a white elementary school but was refused. Brown went to McKinley Burnett, the head of Topeka's branch of the National Association for the Advancement of Colored People (NAACP) and asked for help. They were eager to help the Browns since it had long wanted to challenge segregation public schools. Other black parents joined Brown, and, in 1951, the NAACP requested an injunction that would forbid the segregation of Topeka's public schools. Brown and the NAACP appealed to the Supreme Court on October 1, 1951 and their case was combined with other cases that challenged school segregation in South Carolina, Virginia, and Delaware. On the other hand, the precedent of Plessy v. Ferguson allowed separate but equal school systems for blacks and whites, and no Supreme Court had overturned Plessy yet. The Supreme Court first heard the case on December 9, 1952, but failed to reach a decision. In the reengagement, heard from December 7-8, 1953, the Court requested that both sides discuss â€Å"the circumstances surrounding the adoption of the Fourteenth Amendment in 1868. † The rearguement shed very little additional light on the issue. The Court had to make its decision based not on whether or not the authors of the Fourteenth Amendment had desegregated schools in mind when they wrote the amendment in 1868, but based on whether or not desegregated schools deprived black children of equal protection of the law when the case was decided, in 1954. Eventually the Supreme Court struck down the â€Å"separate but equal† doctrine of Plessy for public education and ruled in favor of the plaintiffs, and required the desegregation of schools across America. brown vs. board of education

Fashion Istitute of Technology Essay Example | Topics and Well Written Essays - 500 words

Fashion Istitute of Technology - Essay Example The essay "Fashion Istitute of Technology" explores the Fashion Merchandising Management in the FIT. The use of the right colors and sketching has since been my passion. The details involved in every art work amazed me and that sowed the initial seeds of my interest in the field of fashion. Thus it was this interest in fine arts and detailing, which I had acquired at a very early age that instilled a sense of fashion within me. It subsequently urged me in my later years to take up designing as my field of study in my university study programme. I successfully completed a four year major course in interior design at the Udmurtskij State University, which is in my home town Izhevsk, Russia. This course helped me to study the detailing and finer aspects of fashion. Though it was pertaining to interior design the course however, gave me a broader perspective about fashion designing. Additionally, the course also included management concepts and helped me realize the importance of managem ent in the fashion industry. Later on, when I moved to the US and took up a bartending job initially, I got the opportunity to mingle with people and improve my basic communication skills. It was then I realized that I had a flair for communication and an interest to work with people. The job taught me people management and the different ways to interact with people. Though I had deviated from my interest of work, the bartending job gave me a first course in management. My decision to take up a course in fashion.

Geology Essay Example | Topics and Well Written Essays - 1750 words

Geology - Essay Example Communities concerns about cause of continuous coastline erosion, oceanographic hazards, coastline modification, mining of aggregates in islands and vulnerability of shores to coastal erosion and other oceanographic hazards. Beaches in the UK area are not excepted from these threats. In the crown of Britains Bournemouth, premier tourist resorts are located. Today, there are about 5.2 million European, global and UK visitors who arrive in the town annually to enjoy the magnificent sweep of Poole Bay. In UK, no other beach draws so many visitors as these premier resorts. The seafront is extremely important leisure and recreational amenity particularly among local residents in the the areas of Bournemouth, Christchurch Poole Conurbation and outlying Hinterland (Bournemouth Borough Council, 2006; p 3). The Bournemouth Borough Council serves as the steward of the several works ranging from commercial, public and voluntary stakeholders who find seafront as a significant economic driver for their town. The public is challenged to sustain their seafront both as a public amenity and a visitor attraction; at the same time preserving the fragile qualities of its environment. The Bournemouth Seafront has a local and global reputation which is family and customer-centered. The project envisioned to manage the project within the context of long term sustainability so the future generations can be provided with important public recreational amenity. The project is viewed as one with economic relevance of the seafront; comprises of volume attraction that can be achieved in a most environmentally effective and cost efficient manner (p 6). Bournemouth seafront can be seen with large infrastructure and diverse range of buildings that supported the use of beaches with 7 miles length set in a very harsh, natural yet changing environment. The management of this tourist spot is in partnership private and public

Political science Essay Example | Topics and Well Written Essays - 500 words

Political science - Essay Example A country who practices isolationism believes in both of the following approaches: 1. Non-interventionism - Political rulers take decisions of not making alliances with other countries and not to fight against any country except to fight for the self defense. 2. Protectionism - Legal barriers are set to avoid foreign investors and cultural impact on local people. However United States also adopted Isolationism in 18th century by a memorable speech of George Washington in which he said that â€Å"The great rule of conduct for us, in regard to foreign nations, is in extending our commercial relations, to have with them as little political connection as possible.† His speech was the foundation of Isolationism in United States of America and the country followed this approach for more than 100 hundred years. Before the beginning of World War II, the Crash of 1929 was a big economic set back for American government to re-think about its foreign policy of non-interventionism. Howeve r, the World War II was the major fear for America to drop its isolationism and jumped to help the rest of the world.

Minitab work Assignment Example | Topics and Well Written Essays - 500 words

Minitab work - Assignment Example Report your conclusion clearly. In an experiment to investigate the effect of fertiliser on mean yield of an arable crop, 20 different plots were used. Fertiliser A was applied to 10 randomly plot and B was applied to the remaining plots .After a specified time, the yield (in coded units) for each plot was measured giving the following data i)Perform an F test to see whether assumption of equal variances in the two fertiliser yield group is reasonable .To three decimal places, what is the p value from this F test? is it reasonable to assume that the two fertiliser yields have equal variance ii)Assuming that the F test suggest that we can pool the variances ,perform a hypothesis test to test whether there is significant difference in fertiliser mean yields (using a two sample t test with pooled variance). What is the value of the t-statistic? What is the value of the pooled variance used in this test ?To three decimal places, what is the p value from the test? Is there evidence to reject the null hypothesis of no difference in means at 5% significance level? iii)Suppose that instead of the data arising from 20 different plots, there were in fact only 10 plots ,each of which was divided into 2 subplots. For each plot, Fertliser A was applied to randomly selected subplot and fertiliser B was applied to other subplot. Perform an appropriate hypothesis test to see whether there is evidence that the average difference between the yield from Fertiliser A and B is not zero .To three decimal places, what is the p value from the test? Is there evidence to reject the null hypothesis that the average of the differences is zero, t the 5%signifcance level? Condition ‘x’ is a medical condition from which 70% of people recover within 7 days if left untreated. The health service would like to increase this proportion by treating sufferers .An experiment was, therefore, conducted to test a new drug

Essay queastion Example | Topics and Well Written Essays - 500 words

Queastion - Essay Example Muhammad captured the Mecca city later in 630 after the Mecca’s population surrendered. Mecca community accepted Islamic religion and recognized Muhammad as the supreme leader. However, quite a number of tribes were against the Muhammad’s teachings and religion. Muhammad later died leaving no message about the leadership and future of Islamic religion. A new leader was immediately declared by the top advisers of Muhammad, and Abu Bakr was chosen as the leader, However, Unlike Muhammad whose leadership style was well known, Abu Bakr was referred as the successor of Muhammad. Abu Bakr took over most parts of Arabia in his two year leadership. Tribes that were against Islamic authority faced Abu Bakr army under the leadership of Khalid ibn alwalid. The takeover of Arabia by Muslim community led to the establishment Caliph, the central control that formed strong alliance between Arabs and the Muslim community. This was one of the merits of growth and power of Islamic religion because coalition between Muslim communities led to formation of strong army. Establishment of a strong army after formation of Caliph led to the capture of other territories such as Byzantine Empire. Other cities were also captured in Iraq after the battle between Muslim troops and the Persians. New leadership of Muslim community continued the spread of Islamic religion. After the death of Abu Bakr, Umar led on capturing other territories such as Iran and some parts of Asia, with thcConquest being also expanded to northern parts of Africa and to Europe. Muhammad being anti-Christ offered death threats to those who refused to convert to Islam. Additionally, his teachings motivated soldiers in war, and were told that those who died fighting for him would be speared during the Day of Judgment in heaven. Syrians and Egyptian Christians accepted Islamic religion easily because they could not bear hardships they were facing from Christianity religions such as

Resume chapter 16 (EXPORT-ORIENTED GROWTH IN EAST ASIA) Essay

Resume chapter 16 (EXPORT-ORIENTED GROWTH IN EAST ASIA) - Essay Example The global recession of 2008 also affected their economies, but their experiences in international trade are all worth studying because they derived much success in it. With these HPAE are subgroups such as the Four Tigers, namely Hong Kong, Singapore, South Korea and Taiwan. Another group is the Newly Industrializing Economies (NIE) of Indonesia, Malaysia and Thailand. China has a category all its own due to its size and communism influence. The NIE followed suit after the Four Tigers’ economies took off. Experts have analyzed how the HPAE have sustained their economic success and found that these countries were careful in maintaining stable macroeconomics. They also prioritized sharing the benefits of their economic growth with their citizens by providing them access to health care, education and housing, so people were made to feel they were well taken care of. Such actions were successful in soliciting people’s support and confidence. In turn, the high rates of lite racy produced in their people were attractive to foreign investors and multicultural firms. Another reason for their success is the promotion of their exported products while being open to imports. These countries believed that exportation provided the foreign exchange earnings they needed as well as encouraged businesses to be competitive in coming up with high quality products to export while importation brought about new technologies and novel products to update their knowledge in skills. Income rates in these Asian countries are much higher than their Latin American counterparts. As opposed to them, East Asian economy did not have high inequality in income and wealth at the beginning of their growth. The pattern followed what was known as â€Å"Kuznet’s curve†, which suggested equality first declines and then rises. The relative equality in these nations resulted from the characteristic sharing of wealth from economic success. Hence, the provision of basic needs as well as land reform, free public education, free basic health care and significant investments in rural infrastructure such as clean water systems, transportation and communication systems. The positive outcomes of such provision extends to the rise in business opportunities since the people have purchasing power to support small- and medium-scale entrepreneurs which are locally based. This contributes to political stability and sustains the interest of businesses in to invest in these countries on a long-term basis. The export push in the East Asian nations resulted in more than double their share in total world exports and total world manufactured exports. Such success was attributed to education policies favouring the advocacy of literacy spread in primary and secondary schooling. On top of that, HPAE nations endorsed export promotion plicies that created an impetus for export businesses. For example, export financing credit and tax benefits were readily available in Japan and t he Four Tigers for businesses that reach their export targets. Tariff-free access to imports of capital equipment needed in manufacturing is also provided. Such practices of export promotion connected with high rates of growth may be considered controversial in economics as well as sharing such export promotion strategies with other nations as it is likely to create trade conflicts since it may go against the rules of fair trade agreed to by the members of the World Trade Organization. The stability maintained in macroeconomic environments in the

The Heart and Mind in Decision-Making Essay Example for Free

The Heart and Mind in Decision-Making Essay I chose â€Å"Dear Diary: My Heart is racing to buy a car† to reflect and it seems interesting to me because it is one of the very unusual and common human trait to decide upon the conflict between calls from heart and mind. This is a situation which almost every human faces one day or the other. Jamie had an average financial background though when he saw his dream car he was moved to an extent that he thought of sacrificing his professional and personal needs to live his dream owning a red Mustang with powerful engine sound. It is always challenging to decide upon the conflict that arises because of intuition and logic. I believe a good and influential leader is one who can firmly decide upon the conflict between intuition and logic and takes decisions in interest of oneself and the group of people he is leading. The decision may also be influenced by the values and behavior of particular leader. There should be a sense of balance between two calls which has to be looked upon with all perspective. I was in same dilemma as Jamie when I passed my secondary exam and I was supposed to choose major between math and biology in higher secondary. To overcome the confusion upon the choices I took help from my dad and logically we concluded that I should take math as major and look for career in engineering. The second concept which was underlined throughout the case was that though he was aware of both the pros and cons of buying of both the cars but he tried to seek help from others in deciding rather than sticking to his own decision. A good leader should have the right attitude to seek suggestion upon his/her decision if he/she is being acted upon heart versus mind conflict. A successful leader also seeks suggestion from peer groups for answers. To conclude I believe that mind analyses things logically and strives to arrive at a decision. If the analysis leads to confusion then ask your heart as it is as logical as our mind is. Information is constantly exchanged between them and the decision making depends on a lot of logic in most of the cases. If the mind adds subtracts, the heart multiplies and divides! No wonder the saying listen to your heart when in confusion may holds well at times.

The Chinese Communist Party Essay Example for Free

The Chinese Communist Party Essay The Chinese Communist Party (CCP) has remained in power for the past 60 years, suggesting its effectiveness in retaining its legitimacy to rule. However, new socio-economic conditions brought about by rapid modernization have caused a need to consider other criteria in obtaining a holistic view of CCP’s effectiveness. CCP’s effectiveness in governing China ultimately resides in whether it can continue to legitimize its rule and keep its people satisfied. In face of economic modernization , four sets of considerations has to be made when evaluating these aspects four sets of considerations has to be made when evaluating these aspects; we must examine Chinas economic growth, equality, which is a part of the CCP’s goal to build a harmonious society, China’s international status and the environment. For now, CCP seems to be largely effective in governing China. China’s high GDP growth has managed to keep satisfaction levels high, seen by the sharp decline in the number of uprisings in recent years. Major events like the 2008 Olympics have also caused the people to think of CCP as highly capable, sustaining its legitimacy. Despite this, the sustainability of CCP’s effectiveness in ruling China in the long term remains highly questionable since fundamental problems still exist in the four considerations, which can significantly sabotage CCP’s current efforts attaining its goals and maintaining its legitimacy. There is hence a need for CCP to address these currently neglected problems to sustain its effective rule. 1) ECONOMIC GROWTH T.S: CCP has been effective in governing China by leading China to attain high economic growth thus strengthening its eudemonic legitimacy. Elaboration: * China has managed to attain average growth of 9% over the past 15 years, pulling millions out of poverty. China’s fast recovery during the 2008 financial crisis also caused many Chinese to be confident in CCP’s capabilities. People are therefore happy with their improved lives and trust that CCP is the best way for China to maintain growth * In poll conducted after financial crisis, 72% opted to keep CCP in power as opposed to promoting democracy and they cited high economic growth as the reason. * CCP therefore effective in governing China in the aspect of economic growth Counter: Despite high eudemonic legitimacy, it is unsustainable since problems caused by economic growth still remain unsolved. Elaboration: * People are unhappy: Wide disparity has caused much dissatisfaction among those left behind by people economic modernization. Many minorities like Tibetans for example continue having separatist tendencies and bear grudges towards Han because of income gap. * Current leaders basing legitimacy on ideology of promoting Harmonious Society. Little progressed has been made in reducing income gap CCP not able to fulfill their promise weaken legitimacy and also not able to appease dissatisfaction. * Legitimacy too reliant on maintaining high growth unsustainable. * China’s economic growth too export driven but as its manufacturing advantage gets eroded by growing labour costs, there is growing need for its economic model to transit to one that is driven by domestic consumption. Domestic consumption now still remains very low which can threaten sustainability of China’s economic growth weakening legitimacy if problem Is not solved. Conclusion for economic consideration: While CCP is now effective in keeping its eudemonic legitimacy, persistent problems like the widening income gap has the potential to erode this current legitimacy and CCP must therefore be more effective in solving these problems and keep economic growth sustainable to ensure its effective rule in the long term.

Thums Up Soft Drink Brand Analysis

Thums Up Soft Drink Brand Analysis Launched in India by Parle Agro Pvt. Ltd. Now owned by Coca-Cola. Until leaving India in 1977, Coca Cola was the nations leading soft drink. It was around that time that the Chauhan brothers launched Thums Up, Parles flagship cola drink. The Tough Mans Cola quickly went on to become a nationwide success, dominating smaller players like Campa Cola, Double Seven and Double Cola for over a decade. But all that changed in 1993 for that was when Coca Cola re-entered the Indian market and Pepsi launched here too. Background: Thums Up is a carbonated soft drink (cola) admired and biggest selling brand in India, where its valiant, red thumbs up logo is widespread. Earlier the logo of Thums Up was a red thumbs up gesture of hand with one-sided white sans-serif typography. This would later be tailored and modified by Coca-Cola with giving some blue strokes and a more advance and modern-style. The main motive behind changing the logo was to lessen the dominance of red colour in the signage. Brand Identity of Thums Up: Iconic, victory, celebration, proactive Happiness, brave, excitements Thums Up, Red color, logo Macho, Masculine, adventurous, cool Masculine, risky, courageous Macho, refreshing, adventurous, joyfuluntitled Stage at Product Life Cycle: Thums Up has seen all the stages of product life cycle except decline stage, starting from introduction. When the Brand was doing well, it was taken away from the market because it was giving stiff competition to Coca-cola but Coke had to bring out the brand again to attack all the promotional policy of Pepsi and it was introduced once again. If we talk about current scenario, thums Up is at its Maturity stage. It has grown like anything, has been successful in attracting more and more number of customers and now it has a huge market share. The brand has been successful in capturing the minds of the consumers. Now, all the communication policies of the brand is all about informing consumers that the brand is in the market and doing well. The objective of the communication policy of the brand is to remind people about the strength and status of the brand SWOT Analysis: Weakness Negative Publicity Decline in cash for operating costs No autonomy Strength Strong brand image Good marketing tools Strong distribution channels Different taste Brand loyalty Reasonable price Threat Cut- throat competition New entrants Government regulations Economic instability Health Issues Market instability Opportunity Growing Market Acquisitions Innovation Overtake competitors Creative marketing tools Market Scenario: Thums Up has enjoyed a near monopoly with a much stronger market share often beating its other rivals like Camp cola, Double seven and Dukes, but there were many small regional players who had their own market. It was one of the major advertisers throughout the 1980s. In the mid-80s it had a brief threat from a newcomer Double Cola which suddenly disappeared within a few years. Pepsi was the first company to come to India In 1990, when the Indian government allowed the market to multinational companies Thums Up went up against the worldwide giant for a strong ambush with neither side giving any quarter. When Pepsi had starred with famous bollywood actress like Juhi Chawla, to frustrate the Indian brand, Thums Up focussed on cricket sponsorship. Things became even more complicated when Coca-cola re-entered India after its absence from 1977 to 1993. Now the fight became a three-way battle. But Things got changed post liberalization, when Thums Up was facing unbendable and stiff competition from coke and Pepsi both. But After all this happening, owners of Parle Agro, finally sold Thums Up to Coca-Cola. Relaunch of the product: When Thums UP was sold off to Coca-Cola, it in fact tried to kill Thums Up, but later on they sensed that Pepsi would be more benefitted than Coke if they withdrew Thums Up from the market and Coke decided to use Thums Up against Pepsi to thwart the brand. By this time, Coca-cola had about 60.5% share in the Indian soft-drink market but if they would have withdrawn Thums Up from the market the market share would have remained 28.72% only. Hence it once again launched Thums Up brand targeting the 30 to 45 year olds. In todays scenario, amongst all the carbonated drinks Coca-cola occupies about 58% market share in India in which Thums-up is the premier selling brand with a market share of about 15% of the total CSD market where as Pepsi is the second brand with 36%. Communication strategy after Re-launch After entering again into the market the brand was re-positioned as a manly drink, stressing on its strong and bitter taste qualities. Thums Up kick-started an forceful and aggressive campaigns directly targeting Pepsis TV ads, showcasing the strength of the drink in the hope that the representation of an adult drink would attract more young consumers. Grow up to Thums Up was a triumphant and amazing campaign done by Thums Up and because of this campaign the market share of the brand soared. The brand became unbreakable and resilient Positioning: Earlier Thums up was positioned as a refreshing cold drink, with having slogans such as Great and Happy Days are here Again but after this it was around post-1996 that the brand decided to move towards a more idiosyncratic, manly positioning. Having all odds Thums Up has enjoyed a market share of around 30% at the time, but Coca-Cola has always focused all its money and resources on promoting the Coke brand. The latest thums up 2010 ad has an attitude that is I will do anything for Thunder which shows the enthusiasm and adventurous nature of males. The different types of positioning opted by the brand in several times are as follows: Time duration Brand positioning Tag line 1977-1980 Joy, Refreshment, Happiness Happy days are here again 1981-1987 Masculine I am the thunder. 1988-1992 Masculine Taste the thunder 19993-1995 Back out from the market 1995-2006 Confidence, masculine, Adventurous Taste the thunder 2006 onwards Confidence, Masculine, cheerful Taste the thunder Current Marketing plan Even after 13 years, Thums up is sold more than Pepsi and Coke. The brand has refused to die because of its strongness and attitude involved in it. The brand personifies victory, achievement and celebration. Thums Up is our very own Indian brand. The brand is very popular amongst Maharashtra, Andhra Pradesh, West Bengal, Gujarat, UP and Karnataka where Andhra contributes 30% of the total sales. Coke has always promoted Thums Up half heartedly but even after all mess up, the brand has stood strong and everlasting . May be it is on the part of consumers that they are not willing to let go the brand. This brand has got an iconic status. It is a classic case where the customers have the ownership of the brand. If Coke would have promoted the brand in most efficient manner, Pepsi did not have a chance to enter and compete in Indian cola market. Coke could have ruled and became the market leader in India only with Thums Up. Now, Coke is trying to have a separate market for Thums Up. Coke is trying to play the regional game through which in those areas where sales of coke is strong, Thums Up is withdrawn slowly. Thums Up Launches New Ad Campaign Yeh Toofan This summer, Thums Up, one of Indias most iconic and the largest soft drink brand, is all set to storm fans with a new Taste the Thunder communication initiative- Yeh Toofan. In the latest campaign, Bollywood Super Star and Thums Up brand Ambassador, Akshay Kumar reminiscences about the several thunder packed action stunts for his favorite bottle of Thums Up. The communication takes the I will do Anything for my thunder attitude to the next level, where Akshay is seen, back in thick of action, performing some adrenalin pumping action such as crashing through the window of an exploding high rise, snatching a Thums Up bottle from jaws of a vicious alligator, taking on a mob of angry gangsters to swimming through strong rapids. This campaign first got previewed to the Thums Up fans on Facebook and then releases on mass media channels. Internet Marketing done By Thums Up: Honestly, Thums Up is a brand does not use the power of internet marketing. Their main motive is to reach out mass public by using mass media tools of promotion. They have focussed more on TVCs and OOH media. In the field of internet marketing, I could find only following steps taken by the brand: All the ads of the company are uploaded on YouTube. They are using social media as in Facebook for awareness but the extent is very low. They are having Search Engine Optimisation to an extent because while searching for data related to Thums Up, I was getting the links related to Thums Up but still a lot can be done in this field. All the latest updates about the brand come on internet on regular basis There is no separate website of the brand. It comes under Coca-Cola as a sub brand. What can be done-? Now, as we can see that the company does not promote itself on internet and it feels also that there is no use of it. Frankly speaking thums Up is doing great in the market but in this situation of cut-throat competition, a lot can be done on internet to create buzz and to get competitive advantage. As we all agree that this age has become word of fingers instead of word of mouth, Thums up as a big brand should utilise the power of internet in current scenario. Developing their own website: Thums Up should have its own website, where they can separately calculate the hits by using web analytics. On their website, they can demonstrate their latest ads, new packaging, history of the brand and all related information can be found on that website only. Using Social Media: Thums Up being a youth product, must use social media as one of their promotional tool. They can have application related to the brand; they can have games related to the brand. One idea can be that they develop a quiz related to the latest updates of Thums Up and they offer prizes to the winner. Search Engine Optimisation: Thums Up uses this technique as promotion tools but not in an effective way. When I was looking for the Internet marketing plan of Thums Up, I was getting every data related to Thumbs Up, which was very irritating. So, I think they should focus on this and try to get the keywords as perfectly as possible. Search Engine Ads: Thums Up doesnt go for any ads on Google. I think they can have collaboration with any food place, restaurants etc and along with their ad, Thums Up can promote itself. Email Marketing: Thums Up can use email marketing for increase in its sales. They can directly contact the people who are involved and have the authority to make decisions. For example, they can target colleges and all. Where they can interact with the higher authority through emails and can get the orders. If they allow, Thums Up can have its stall or counter in the colleges and offices. From a brand that was virtually unchallenged to a brand that was stifled, Thums Up stormed back after a near death experience. The brand proves that its strength lies not just in its taste but also in its performance. The grown up tag is an enduring one and will probably counter Pepsi for a while to come.

Sampling Methods Essays -- Statistics

Sampling is the framework on which any form of research is carried out. A suitable sample that meets the inclusion and exclusion criteria of a research design must be chosen from a given population to carry out studies. In this essay comparison is made between stratified random sampling and convenience sampling. The population on which the researcher is interested in carrying out his or her research may be too large, therefore a suitable sample which can represent the population in correct proportion must be chosen. Restraints such as limitation of time, resources and many other factors necessitate the selection of a sample for research purpose so that better quality data is obtained from it and that the researcher can make statement about the population he or she is interested in (French,S et al.,2001,).The method of sampling should be cost effective, less time consuming and be simple in design to attract participants but care should be taken that accurate and valid data can be col lected. The sample on which the study is actually done is derived from the population which is accessible to the researcher; the study sample may include all of the accessible population or a fraction of it and this accessible population is a part of the target population. The target population is the collection of cases to which generalization can be made and on which the researcher is ultimately interested in (Sim,J and Wright,C. 2000). Hence the entire process of collection of samples for the indented study can be termed as sampling. Sampling is broadly divided into probability sampling; in which the selection of samples are done at random and non- probability sampling; where selection of samples is entirely dependent on the researcher’s choice and ... ...ana, M., (1997). Research for the health professional: A practical guide. 2nd ed. Philadelphia: F.A. Davis. Bowling, A., (2001). Research methods in health: Investigating health and health services. 2nd ed. Berkshire: Open University press. Buddhakulsomsiri, J. Parthanadee, P.,(2008).Stratified random sampling for estimating billing accuracy in health care system. Health care management science, vol.11 (1), pp.41-54. Available through:medline(accessed 25 0ct 2010). French, S. Reynolds, F. Swain, J., (2001). Practical research: A guide for therapist. 2nd ed. Oxford: Butterworth Heinemann. Portney, L, G. Watkins, M, P.,( 2009). Foundation of clinical research: Application to practice. 3rd ed. Upper saddle River, N.J: Pearson prentice hall. Sim, j. Wright, C.,( 2000). Research in health care: Concepts, Design and Methods. Cheltenham: Stanley thrones (publisher) Ltd.

Kidney Failure and Ultramarathoning :: Personal Narrative Medical Papers

Kidney Failure and Ultramarathoning Four days after winning the Seagate 100 km Ultramarathon in Toledo, Ohio, I was hospitalized for 11 days with Acute Kidney Failure, a direct consequence of the race, possibly exacerbated by the 2400 mg of ibuprofen that I took during the race. In this article, I will describe my race and my hospitalization, discuss similar experiences of two runners after the 1994 Western States (WS) 100 Mile Endurance Run, and tell what I have learned that might be of general interest. I am 49 years old and have been running ultras regularly since 1979. My most memorable performances have included - winning the first ultra I ran, a 6:10 50 miler in my hometown of Bethlehem, Pennsylvania, - winning a Sri Chinmoy 12-hour race near San Francisco in 1989, covering almost 78 miles, - second in 45-49 age group in national championship 100 km in 8:51 in New York City in 1993, and - representing the US in the 1994 Italian Del Passatore 100 km, where I finished 54th of 3500 participants in 9:39. The Seagate Ultras on November 26, 1994, included races of 60 km, 50 miles, and 100 km, each run on the same 1.1 mile loop. There were approximately 10, 10, and 6 runners, respectively, in these races, which were judged separately. My 9:29 time for 100 km was not very fast, but it won that race easily, and I also went through 60 km and 50 miles faster than anyone in those races. So I am not a novice. The weather for the race was ideal by my standards, with temperatures in the 30s, light wind, and no precipitation. I was drinking water and/or Gatorade almost every lap, so I don't think dehydration was a cause of my problem. One unusual feature of the race is that I stopped to urinate at least 25 times, whereas usually I stop about 6 times in a race of that duration. I attributed that to the cool weather keeping me from sweating. One factor which is probably significant is that three weeks before the race, during an easy run the day after an excellent 41-mile training run, I injured a calf muscle. I used electronic stimulation to promote healing, and ran very little during the three weeks preceding the race. This area bothered me frequently during the race, feeling as if it wanted to cramp.

How does Shakespeare reveal Richard III’s Essay

      Caliban we already know to be violent in his choice of words â€Å"batter his skull, or paunch him with a stake† but what of the other characters? In plotting to kill his own brother Sebastian is shown to be just as malicious, so too Antonio even if their speech contains some wit, â€Å"and look how well my garments sit upon me†. By this, Antonio is not referring to the clothes he is wearing but to his situation in life, here saying that he Is naturally suited to the role of Duke. Shakespeare uses this figurative imagery show Antonio’s blasphemous character that he would dare to assume a role that is not his. The contrast in speech also applies to the language of the spirits of the Island which are shown to be quite delicate and poetic â€Å"wild waves whist†, Shakespeare uses alliteration of the letter ‘w’ to slows the pace of the speech and produces sounds that makes Ariel seem less human or earth-bound but instead of the air or the waves. In contrast to the way Prospero treats Caliban, Prospero treats Ariel with affection, â€Å"my dainty Ariel†. Shakespeare uses the emphasis on the word â€Å"my† to suggest that Prospero is fonder of the possession of Ariel than Ariel himself. If the Island can be taken as a metaphor for humanity versus nature then the differences in the way Caliban and Ariel are treated by Prospero defines humanity’s ambitions and fears. Prospero treats Ariel with love because he is an asset to him, â€Å"fine apparition, my quant Ariel†, and because of the power that Prospero gains through that control that makes him appear almost God-like. Humans control the elements to gain a level of direction in their lives, to make sense of the meaninglessness of life. It is this direction that leads Prospero to believe and aspire to be like God because it strangles the connection between him and the repulsive beings of nature he has power over, such as Caliban. Equality leads to lack of control and it is Caliban’s adamant rebellion to be seen inferior that sickens Prospero. In the Tempest, Caliban represents people’s natural state and when Prospero oppresses Caliban, Shakespeare is creating an image of civilisation repressing their natural selves and concluding that the tensions between civilisation and nature only exist because of the way civilisation resents it’s natural state. When Gonzalo speaks of his golden age he is explaining a world where nature and civilisation could exist as one without the tensions that are so apparent in the rest of the play. Gonzalo would have â€Å"use of service, none†, â€Å"no occupation† but rather live innocently with nature bringing â€Å"forth of its own kind, all foison†¦ † Shakespeare uses the structure of the speech, interrupted continuously by Antonio and Sebastian, to perhaps mock the idea and highlight its faults. The idea itself comes from a French philosopher who describes how the Europeans corrupted America with its advanced influence. Through Sebastian and Antonio, Shakespeare is undermining his words and this implies that his own opinion could be that nature and civilisation can never both exist without the differences or hostility between the two. I believe Shakespeare presents the tensions between Civilisation and Nature not as to highlight their difference, but rather to highlight the tension that is created by society’s denial in their similarities. Perhaps the repulsion of Caliban is seen as a rejection of each of the more civilised characters untamed selves, their more ‘sophisticated’ selves portrayed as wit, cunning or power. By this, I could say that Shakespeare is presenting Caliban as the only true character in the whole play, though coarse and unrefined he is evidently not a master of politics or scheming, such as the characters of Antonio and Sebastian, which has been learnt through the highest classes of civilised society. In this, Shakespeare is saying that both nature and civilisation are equal, the only difference being that nature is not in a state of self denial. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE The Tempest section.

Competitive Edge of Vitasoy

The Final Year Project of â€Å"Competitive Edge of VITASOY† Coventry University – BABA Table of Content Chapter 1 Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Chapter 2 Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4-5 2. 1) Background of VITASOY 2. 2) Aim & Mission Chapter 3 Research Objectives Chapter 4 Literature Review Chapter 5 Methodology Chapter 6 Conclusion Chapter 7 Recommendation Chapter 8 Ethical considerations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 Chapter 9 Scope and Limitation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 Chapter 10 Table Time †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Chapter 11) Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21 Appendix I Chapter 1) Abstract: In this study, the topic is † Competitive edge of VITASOY†. I am going to study† VITASOY holding Ltd† and analyze the factors of marketing competitiveness of VITASOY. The business environment will be assessed by SWOT analysis and marketing mix. Besides, I am going to find out the reasons for the VITASOY success at the past . The current marketing strategies of VITASOY when facing the changing perception of customers a s well as how can increase competitiveness in the future. Besides, I am going to conduct a survey to collect data on internet. It can help us to analysis the reasons of competitive edge for VITASOY. I will collect primary data and secondary data. Primary data is questionnaires. Secondary data is journals and annual report of VITASOY. Competitive edge can help competitive analysis and recommendation will be providing some marketing plans for further to increase the marketing competitiveness. Chapter 2) Background 2. 1) Background of VITASOY VITASOY is 70th anniversary, which has been established for long time in Hong Kong. In 1940, the brainchild of Dr K. S. Lo, who was bringing the soymilk made from this healthy little bean to a wider market. Moreover, VITASOY was nutritious, high-protein soymilk that was sold at reasonable price to Hong Kong people after the World Wars. At first, VITASOY was delivered fresh to people's homes on bicycle; later VITASOY began selling their soya bean milk through retail outlets. In 1953, VITASOY started to adopt sterilization technology of VITASOY soymilk drinks. This enabled the drinks to be stored without refrigeration, therefore they grown the distribution and revolutionized the business. In 1975, VITASOY was the first Hong Kong Company to introduce Tetra Pak packaging technology for drinks production. The packaging system, which involves UHT (Ultra High Temperature) sterilization of the product and packaging in aseptic cartons, make sure the drink product can be kept for months in the normal atmospheric temperature. In 1976, VITASOY Ltd builds a new VITA line of juice drinks and was the world’s first ready-to-drink VITA lemon tea. The new product line can increase the competiveness. In 1987, New HK$100 million head office and plant opened in Tuen Mun ,Hong Kong In 1993, VITASOY gain a tofu plant in US. In 1994, VITASOY became a household name and a listed company (0345. HK) on the Stock Exchange of Hong Kong with plants located in Hong Kong, which is setting new standards of quality and innovation wherever its products are sold. In 2006, VITASOY launched in mainland China-Imported from Hong Kong under the Closer Economic Partnership Arrangement (CEPA). Therefore, VITASOY start to develop in the China market In 2007, a new product line â€Å"SAN SUI Tofu† was launched in Hong Kong. Nowadays, VITASOY product sells in over 40 markets around the world. VITASOY is a dynamic, international organization setting new standards of quality (Source: Vitasoy website) 2. 2) Aim and mission The VITASOY aims to sustain the leadership in promoting supreme quality of life by producing high quality, nutritious and great tasting products which will satisfy the needs of the market. The mission of the company is to promote well-being among consumer. The mission is attained by producing healthy and innovative products. The company is known to be innovative, with reliable employer and willing to create value for the shareholders. (Source: Vitasoy website-http://www. vitasoy. com/) Chapter 3)Research Objectives VITASOY is one of the most popular healthy beverages companies, which provides nutritious and healthy products. The main objective of this study is to find out what is the competitive edge of VITASOY. In this study, key focus on the questions included: †¢ How to maintain the position of market leader in beverage industry? †¢ How to increase the competitiveness in the future? What are the success factors for VITASOY in the customer ‘s point of view ? †¢ How to increase customer satisfaction and to sustain market share in the future? Chapter 4) Literature Review Article 4. 1-Competitive  strategy In this book, it has methods that proof to the long period. It point out that the competitive strategy research has been limited. Competitive strategy remains to the study of stra tegic management. We have understood organizational sources of advantage must be matched by knowledge on the strategies inaction through which these assets realize value in the market. Although this study has stated that cost and differentiation do play a important role in discriminating between competitive strategy designs, its had accumulate of the experience record has disclosed a more productive and more fine-grained descriptive system than that originally proposed, and has focused attention on the need for a more complete, specification of the link between competitive strategy and company performance. ( Source : Chichester. (2000). What have we learned about generic  competitive  strategy. A meta-analysis Colin Campbell-Hunt. Strategic Management Journal. Chichester:  Feb 2000. Vol. 21, Iss. 2;  pg. 127) Article 4. 2-Competitive advantage This book wrote that the concept of completive advantage, demonstrating that in compare to its apparent objectivity, it shows circularity, ambiguity, ontological problem and subjectivity. These inherent and intractable inadequacies suggest that it is poorly specified as an object of strategy. In searching to move beyond the limitations of competitive advantage, attempts to make a different between competition and strategy were sought. Strategy is how actors consciously or unconsciously seek to change company performance, as competition is the process by which performance becomes relative. Source : Jeremy Klein(2002) Beyond competitive advantage. Strategic Change. Chichester: Sep/Oct 2002. Vol. 11, Iss. 6; Article 4. 3 -New product development The writer suggested that I can use the micro level research to help build new product development. It needs to focus on new product development performance as results of information flow. It is affected by inf ormation available between firms with formal cooperation agreements. Besides, the writer suggested two methods of the formal external information network, variety and control, have an impact on a firm’s new product development performance. Moreover, it showed that there are three factors have different relationship of new product development performance: new product innovativeness, development time and market performance – provide a holistic, yet under-explored, view of new product development performance. ( Source : Kirk D (2004)New product development performance: Using networks to access information  Wessel, Ph. D. ,  The University of Utah Article 4. 4 -Competitive advantage The book explains the definition of competitive advantage. A firm  has  over its competitors, allowing it  to generate greater sales or margins and  retain more customers than its competition. There can be many types of competitive advantages including  the firm's  cost structure, product offerings,  distribution network and customer support. All of the factors can be use for Vitasoy to study for this research. ( Source :Linda Argote (2000). Knowledge Transfer: A Basis for Competitive Advantage in Firms Organizational Behavior and Human Decision ProcessesVolume 82, Issue 1, Pages 150-169 Article 4. 5 –BCG Matrix From Book: BCG STARS  (high growth, high market share) – Stars are defined by having high market share in a growing market. – Stars are the leaders in the business but still need a lot of support for promotion a placement. If market share is kept, Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth, low market share) – These products are in growing markets but have low market share. – Question marks are essentially new products where buyers have yet to discover them. – The marketing strategy is to get markets to adopt these products. – Question marks have high demands and low returns due to low market share. BCG CASH COWS (low growth, high market share) – Cash cows are in a position of high market share in a mature market. – If competitive advantage has been achieved, cash cows have high profit margins and generate a lot of cash flow. Because of the low growth, promotion and placement investments are low. – Investments into supporting infrastructure can improve efficiency and increase cash flow more. – Cash cows are the products that businesses strive for. BCG DOGS (low growth, low market share)- Dogs are in low growth markets and have low market share. – Dogs should be avoided and minimized. – Expensive turn-around plans usually do not help. My review: BCG Matrix have been used in this project, it can analysis Vitasoy of market and growth. It can help us to know more improvement. [pic] My review: BCG Matrix analyzes the traditional Vitasoy Soya milk, the product is the Cash Cow group. Because the business has high market share compared to competitors. The future growth is limited and slow growing. This is a mature market leader. As the market has matured, the enterprise is not easy to expand the market size. It is the market leader. They can have high margin and cash flow. This business generates a lot of cash and helps the organization invest in other businesses. Since the market does not attract new players, this business does not need substantial investments to keep the market share. Cash Cows have to protect and keep the market share stable and maximize cash flow. (Source: Ricky W. Griffin . Management. Cengage Learning, 2006 – page. 219 Article 4. 6- SWOT analysis A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning has been the subject of much research. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities:  external  chances to make greater sales or profits in the environment. Threats:  external  elements in the environment that could cause trouble for the business. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. My review: SWOT analysis have been used, it is useful to analyze the information of Vitasoy. Beside, Strengths and weaknesses can study internal environmental and Opportunities and threats can study external environmental. The strengths is the seem to be Marketing Mix (5P) A) Product Vitasoy product includes soya, VITA, SAI SUI, CULCU-PLUS and Tsing Sum Zhan products. Soya Products line includes Vitasoy Soya bean Milk, Malted Soya bean milk, Dark Chocolate Soya bean Milk, melon soya milk. VITA product line includes lemon tea, Ceylon Lemon Tea, Juice and Pure Distilled Water. SAN SUI product line includes Black Soya Milk, Tofa Dessert, Silken Tofu, Pan Fried Hard Tofu. CALCI-PLUS product line includes Fiber, Collages and Oat. Tsing Sum Zhan product line includes Fid and White fungus Drink, Rock Sugar lily Bulb and Papaya Drink. Vitasoy have more product lines to provide health product. The soya drinks are high quality, high calcium and low fat. It can help people to protect their bone and health. Beside, Vitasoy enjoy developing new taste and package to meet young people, such as red bean soya and melon soya. In the result of survey, it point out most people consider the taste of drink to choose Vitasoy. B) Place Vitasoy have many distributors so Vitasoy soya milk often sells in supermarkets, stores, convenience shops. People can buy it easily. In the result of survey, most people think that they can easy to purchase Vitasoy soya milk. 8% people buy it in supermarkets. Wellcome and Parknshop can provide a lot of types of products to choose and the price is cheaper. 32% people buy in convenience shop. 7-11 and Circle K are more convenience although the price is higher than others. Vitasoy have a large market share. C) Price Supermarket of Wellcome and Parknshop sold Vitasoy soya bean milk 375ml with HK$3. 5. Convenience shop of Circle K and 7-11 sold it with HK$4. 5. The price of Vitasoy soya milk 375ml is about HK$3. 5 – HK$4. 5. If we compare with other drink, the selling price of Vitasoy is very reasonable. In the result of survey, most people think that the price of Vitasoy is reasonable. And 30% consumers consider the price is the reason to purchase Vitasoy products. Therefore, the price of Vitasoy has competitive advantage D) Promotion Effective promotion or advertising is a method on how companies can effectively market their products in a marketing environment. Effective marketing strategy means that the products of Vitasoy being provided are always excellent. You can see the Vitasoy‘s advertisement in  mass media. For example: TV, radio, newspapers, magazine, internet and mobile phones etc. Vitasoy invest a lot of money in the promotion in order to keeping creating a new image to attract teenage and remain Vitasoy is not outdated. Beside, Vitasoy have enjoy to cooperate with green enterprise and charity organizations as it will increase their positive image. E) People People are the most important element of any service or experience. Therefore, Vitasoy respect the staff development. Vitasoy will provide training and education to improve employees’ performance and maintain a high quality of personal service ( Source : David W. Pickton,  ( 1998) Strategic Change. Volume 7,  Issue 2,  pages 101–109 Article 4. 7 – Identifications of SWOT Strengths: attributes of the organization that is helpful to achieving the objective. Weaknesses: attributes of the organization that is harmful to achieving the objective. Opportunities: external conditions that is helpful to achieving the objective. Threats: external conditions that is harmful to achieving the objective. It is critical that correct identifications of SWOT's are identified because of the subsequent steps in the process of planning for the achievement of the selected objective are to be derived from the SWOT's. Source: Lawrence G. Fine (2009). The SWOT Analysis: Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats. CreateSpace Article 4. 8– Research Primary Research – Advantages Greater Control – Not only does primary research enable the marketer to focus on specific issues, it also enables the marketer to have a higher level of control over how the information is collected. In this way the marketer can decide on such issues as size of project (e. g. , how many responses), location of research (e. g. , geographic area) and time frame for completing the project. Efficient Spending for Information – Unlike secondary research where the marketer may spend for information that is not needed, primary data collections’ focus on issues specific to the researcher improves the chances that research funds will be spent efficiently. Proprietary Information – Information collected by the marketer using primary research is their own and is generally not shared with others. Thus, information can be kept hidden from competitors and potentially offer an â€Å"information advantage† to the company that undertook the primary research. (Source : Albert Breneman (1998). State of the art marketing research. McGraw-Hill Professional, 1998 – page 40 ) Article 4. 9 – Research |Method |Comments | |Telephone interviews |Not to be confused with â€Å"telesales† (which is a method of selling), the telephone interview allow quicker| | |feedback than a postal survey. However, potential customers are often wary of being called and may be | | |reluctant to give anything other than short answers |Online surveys |Increasingly popular and relatively low cost, online surveys are widely used by small businesses as a way| | |of capturing the views of existing and potential customers | |Face-to-face surveys |Personal interviews conducted face-to-face. A costly, but good way to get detailed insights from an | | |individual | |Focus groups |Groups of potential customers are brought together to discuss their feelings about a product or market. | |Focus groups are a good way of getting detailed information about customer tastes and preferences | (Sou rce : Jan Wiid,  Colin Diggines (2010). Marketing Research. Juta and Company Ltd,. page 84) Article 4. 10 The company’s strong brand has given it an edge in the respective markets it serves. The company owns two production facilities in Shenzhen and Shanghai which manufacture Vitasoy products for the local markets as well as for exports to Chinatowns in Western countries via Hong Kong. The distinct characteristic of the business is its ability to adapt itself to the local market. The company is able to tailor made packaging and customize its product formulas depending on the local cultures of its targeted markets. For instance, in China, only the Vitasoy brand exists. The company employs the â€Å"1 business, 1 core brand and core city† strategy in marketing its products in more established and prosperous cities in China. . Each region in China is given different taste profiles to market its products. Black bean and sesame favours are some of the popular ones used in its products in accordance with local market tastes. ( Source : Bizad Abroad (2009) . Vitasoy Post Trip  Report ) Article 4. 11 – Vitasoy Cash Cow The efficiency of financial management, specifically the cash flow management is judged by the success in achieving the firm's goal. The shareholder wealth maximization goal states that management should endeavour to maximize the net present (or current) value of the expected future cash flows to the shareholders of the firm. Net present value refers to the discounted sum of the expected net cash flows. Some of the cash flows, such as capital outlays, are cash outflows, while some, such as cash proceeds from sales, are cash inflows. Net cash flows are obtained by subtracting a given period's cash outflows from that period's cash inflows ( 2002). The discount rate takes into account the timing and risk of the future cash flows that are available from an investment. The longer it takes to receive a cash flow, the lower the value investors place on that cash flow now. The greater the risk associated with receiving a future cash flow, the lower the value investors place on that cash flow. (Source : Research Proposal: Evaluation of the Efficacy of Cash Flow Management System of Vitasoy International Holdings Limited) Article 4. 12 – Problem of melamine-tainted product The scandal was blamed for the deaths of at least six babies. More than 300,000 fell ill, mainly with kidney problems. The suspects associated with Lekang Dairy were identified as general manager Zhang Wenxue and vice general managers Zhu Shuming and Tong Tianhu. The fourth suspect was Ma Shuanglin, a milk powder dealer. The report came a day after state media said the mainland had launched a new probe into food safety after the discovery that melamine-tainted products had found their way back on to the market. Source : City in clear as killer China milk returns. The Standard – free newspaper distributed on 4 February 2010) Article 4. 13 – Current marketing Strategies: Differentiation [pic] A differentiation strategy is appropriate where the target customer segment is not price-sensitive, the market is competitive or saturated, Vitasoy ‘s customers have very specific needs which are possibly under-served, and the firm has unique resources and capabilities which enable it to satisfy these needs in ways that are difficult to copy. These could include patents or other Intellectual Property, unique technical expertise, talented personnel, or innovative processes. Successful brand management also results in perceived uniqueness even when the physical product is the same as competitors. (Source: Ferrell, Michael (2010). Marketing Strategy. Hartline. Page. 209 ) Article4. 14 -Vitasoy business in China Only 30 years after it began to open and liberalize its economy, China offers its consumers an extraordinary range of brands and products that no other country, even the wealthy consumer markets of Japan, Europe, and the United States, can match. In any convenience store in Shanghai or Dalian, you can find Western beverages such as Coke, Pepsi, and Schweppes; Japanese soft drinks made by Suntory, Kirin, and Sapporo; Taiwanese flavors under the Uni-President label; Hong Kong brands such as Vitasoy; and local teas, coffees, soy milks, and fruit drinks. Chinese companies make their own versions of every international flavor, and many flavors that are not produced elsewhere. (Source : The challenge of doing business in Chinaby  GRAEME CODRINGTON  on  MARCH 29, 2010) Chapter 5) Methodologies to be used The study aims on identifying the reasons of the competitive edge of VITASOY. The primary data and secondary data research are used. . Moreover, in order to determine the marketing strategies of VITASOY, the collected data have been analysis and make the finding. The result will been use the diagram and chart to point out. 5. 1) Primary data Primary data is collected questionnaires via online. The information can find out the marketing strategy of Vitasoy and help to find the development method. 5. 1. 1) Questionnaires: Online questionnaires have advantage . First, it is easy to collect a large number of people data by e-mail or internet and low cost to organize. Second, it can focus on the object. The questionnaires will be sent to consumer of VITASOY in order to collect information for analysis customer purchasing behavior and brand loyalty. |Content of Questionnaires | |The respondents detail: | |No. f questionnaires: |About 150 pcs (n=150) | |Kinds of respondents: |Over 18 years old , all careers, all sex | |Questionnaires detail: | |Part A – Respondents description: |Customer segment -Age, Sex, Careers | |Part B – Perception of respondents: |Find out Marketing Mix (5Ps) | |Part C – Perception of respondents: |Find out the key competitor | |Part D – Perception of respondents: |Find out the information of SWOT analysis | |Part E – Perception of respondents: |Recommendation | 5. 2) Secondary data Sources of secondary data find in Journals, books, newspapers & Annual report of VITASOY Secondary data analysis can save time that would be spent collecting data. It can provide larger and higher-quality databases than would be unfeasible for any individual researcher to collect on their own. We can know more the current development of the company and analysis the data. 5. 3 ) Primary Analysis-Data findings, analysis The survey was conducted in June 2011. I used online research and invited people, total interviewee are 150 people (100 Online research and 50 people was face to face interview). The findings are listed below: Part A – Customer segment A1) What is your age group? [pic] In Part A figure of A1, about 40% people is below 21years old. Second, 30% people were 21-30 years old. A2) Gender [pic] In Part A figure of A2, 53% customers were female and 47% customer was male. A3) Monthly income [pic] In Part A figure of A3, most customers of the monthly income are below $6000. 24% people find $6000-$10000 per month. Part B –Find out the information for marketing Mix (5Ps) B1) What kind of the Vitasoy product lines are you like? [pic] In Part B figure of B1, Most people like Vitasoy soya product. 18% people like juice and 15% people like tea. B2) What kind of package do you like more? [pic] In Part B of figure B2, 49% people like Vitasoy soya product package with 375ml. 24% people like the package with 250ml. B3) Why are you choose Vitasoy product? [pic] In Part B of figure B3, 42% people think that their reason of choose Vitasoy product is taste. And 25% interviewees think the price is the second reason. B4) How do you known regarding Vitasoy [pic] In Part B of figure B4, most interviewees know regarding Vitasoy from TV advertising. From internet and word of mouth are also 20%. B5) Have you used any Vitasoy's promotional discount (one time within 1 week)? [pic] In Part B of figure B5, most people sold that they have used the discount of â€Å"buy 1 get 1 free â€Å" And 50 people have used discount card to buy Vitasoy products. B6) Where are you usually purchase of Vitasoy products? [pic] In Part B of figure B6, 38% people usually by Vitasoy product in supermarket and 32% people like to buy it in convenience shop. And 20 % interviewees like to purchase it in vending machines. Part C – Find out the key competitor C1) What brand would you purchase except Vitasoy? [pic] In Part C of figure C1, the result listed that HI-C is the key competitor as all products are popular. In soya product, Tai Wo is second key competitor. In Juice product and water, NO FRILLS is second key competitor. In tea product, Hung Fook Tong is second key competitor. C2 ) Why do you purchase it (refer to C1) [pic] In Part C of figure C1, the result showed that the advantage of the related companies. The advantages of HI-C are strong branding and the product taste. The advantage of Hung Fook Tong is that their products are healthy. The advantages of Tai Wo are that their products are healthy and low price. The advantage of NO FRILLS is that their products are low price. C3) Will you recommended VITASOY to new consumer? [pic] In Part C of figure C1, most interviewees will recommend Vitasoy product to other consumer. Part D- Find out the information of SWOT analysis D1) Which factor is the most important of the strengths of Vitasoy? [pic] In Part D of figure D1, the result of survey showed that the strength of Vitasoy, 48% interviewees think the brand name is important factor. And â€Å"Quality assurance† is 20% and â€Å"Product diversifications† is 17%. D2) Which factor is the most important of the weaknesses of Vitasoy? [pic] In Part D of figure D2, the result showed that the weak of Vitasoy, 37% interviewees think that â€Å"Old fashion† is the main weaknesses. And â€Å"Limited verities of product line† is also weaknesses, Part E – New product development E1) Do you think VITASOY need to create new product? [pic] In Part E of figure E1, most interviewees hope VITASOY can create new product line. E2) What new products do you expect? [pic] In Part E of figure E2, 34% people look forward Vitasoy create wine product and 25% people want Vitasoy create new taste of juice. E3 ) Which of the following need to improve? [pic] In Part E of figure E2, according to the result of survey regarding need to improve. â€Å"Channel complaint† and â€Å"product choice† are also 35% Chapter 6) Conclusion In conclusion, we have collected 150 interview reports include 50 face to face interviews and 100 researches from online. The data have been analysis and made the finding in order to provide the recommendation. The segment of Vitasoy has been found. About 70% people is below 30 years old. About 60% interviewees are female. And over 50% interviewees of the income are below $10000. The Vitasoy target customers are teenager and low income as they think Vitasoy is low price and healthy food. According the survey, we can know the Marketing Mix. Regarding Product, people more like 375ml Soya than other. The reason of choosing Vitasoy product is taste. The Soya product is Vitasoy main product line. People usually consider the taste when they purchase the drink. 18% and 15% interviewees also like juice and tea. Therefore, Juice and tea may have potential to develop. For promotion, 45% interviewees think that they know Vitasoy information from TV advertising. Beside, 20% is Word of mouth, it is also important and Vitasoy have to show the positive image. 20% is internet as young people other enjoy on internet. Vitasoy should provide more promotion on internet, and then they will know more Vitasoy and do not feel the brand is outdated. Most interviewees have used the discount of â€Å"Buy one get one free† within 1 week. The promotion can attract customers to buy. And 50 people said that they have used the discount card to buy Vitasoy product, it can increase customer loyalty. There are 38% interviewees buy Vitasoy product in supermarket and 32% buy in convenience shop. As there are many distributors of Vitasoy, people can by it easily. However, a few people buy it at vending machines. According the survey, four other brand products have been compared in the project. Although consumers showed that they have confidence with Vitasoy and they think that quality assurance is the strength, the competitors also have competitive in the market. For example , HI-C is the major competitor in market, they have more product line and good promotion for teenager. Their Lemon Tea product have a large market share and competitive. Beside, for soya product is the second competitor. For juice and water product, NO FRILLS is the second competitor. For daily product, Tai Wo is the second competitor. In SWOT analysis, it showed Vitasoy is a superiority company in the market. It is because the Vitasoy product is differentiations, product line, different taste, and suitable packing can make more attractive for the target customer. Customers have confidence as strong branding with positive image and good quality control. People can buy Vitasoy product everywhere and every time as Vitasoy have large distributors’ network. And the strong promotion team let the product more popularity and create potential market. Some of interviewees think that the Vitasoy brand is old fashion and limited kinds of product line. Therefore, Vitasoy should improve the image to fashion and meet young people as well as create new product to maintain the attraction fresh. The survey pointed out that most interviewees (88%) want to have more new product. It can keep customer fresh and increase market sales and market share. 34 % people suggested that wine is consideration of new product line and 25% people want to have new taste of juice. Chapter 7) Recommendation After do the research, the information can study and let us more knowledge about Vitasoy Company. We have known that Vitasoy is a popular brand to made healthy drink with high quality. Vitasoy have got more product quality awards and environmental awards, so their image is positive. However, BCG Matrix showed Vitasoy is cash cow. The mean is high market share and cash flow, but no more business growth rate. Beside, the competitor will affect Vitasoy profit. HI-C had invested more in promotion and new product development. It was developing two new taste soya products within 2 years such as Creme Caramel soya milk and Corn soya milk. Vitasoy also focus on existing product improvement. Improvement of image As Vitasoy is old brand, young people may think it is outdated. They may try other new brand. Vitasoy need to consider the customer behaviour and improve the promotion for target group. For example, it can create some video about friendship or love story and post into â€Å"Youtrue† and Facebook to attract young people attention. New product development In the result of survey, interviewees look forward wine product line. As changing of the eating culture, people will enjoy drink wine and wine is a healthy drink. New product line can increase marketing and profit. Chapter 8) Table Time We will follow the above time table to study our project. It can help us to control the time management effective. Chapter 9) Ethical considerations All research has been conducted in an ethical manner. This obvious statement means that all phases of a research study, from planning and design to reporting, must be conducted in accordance with accepted standards of ethical behavior. All responses will stored securely, and once the information has been analyzed, all data will be securely stored . participation in this study is entirely voluntary. Respondents to questionnaires rarely benefit personally from their efforts and the least the researcher can do is to thank them. Even though the covering letter will express appreciation for the help given, it is also a nice gesture to finish the questionnaire with a further thank you. Moreover, the secondary data will search by journal and book and the source will be list. Source : Mark Walsh,Lynne Wigens . Introduction to research. Nelson Thornes, 2003. page106 Chapter 10) Scope and Limitation 10. 1) Scope Our proposal is going to focus on competitive edge of VITASOY. We study the reasons of the VITASOY success at the past. The current marketing strategies have keeping the competitive advantage. And find out the new method to increase competitiveness in the future. Recommendations would be giving to VITASOY Holding Ltd. in proposing new resource to increase the marketing competitiveness. We proposed to distribute and conduct the survey within in 4 mouths. 10. 2) Limitation Not easy to find the suitable journal and book to study in the public library, we need to find in the university library. If the survey period changes to 6 months, the results will better. Chapter 11)Reference: Website: 1. Vitasoy Holding Ltd. http://www. vitasoy. com/ 2. Skill of research: http://brent. tvu. ac. uk/dissguide/hm1u3/hm1u3text3. htm Books: 3. Effective Marking: Creating and Keeping. 2002 Zikmund, William G 4. Successful Marketing: Get Brilliant Results Fast. 2009. Pauline Rowson. 5. Healthy competition: With new CEO, Vitasoy USA fights to stay atop tofu market. 2004. Andi Esposito. Journals: 6. Chichester. 2000. What have we learned about generic  competitive  strategy? A meta-analysis Colin Campbell-Hunt. Strategic Management Journal. Chichester:  Feb 2000. Vol. 21, Iss. 2;  pg. 127 7. Beyond competitive advantage. Jeremy Klein. Strategic Change. Chichester: Sep/Oct 2002. Vol. 11, Iss. 6; p. 317 8. New product development performance: Using networks to access information by  Wessel, Kirk D. , Ph. D. ,  The University of Utah, 2004, 119 pages; AAT 3137310 This is the end of this project.

Eminem “Lose yourself” Essay

After analyzing ‘Lose Yourself’ by Eminem, I’ve understood Eminem’s emotion in this song. He raps about taking a chance at success and being able to take it without anyone stopping him. He also refers to the movie 8 mile, where he failed his first chance and knew that his second opportunity he had to succeed. Analyzing the lyrics, with all the expression he has on him he’s starting to lose his desire and momentum of being an artist. At one point he says â€Å"A normal life is boring, but super stardom’s close to post mortem† which means that having a normal life is boring, but being a superstar is almost being dead. Eminem feels like being a superstar is a lot of pressure and the expectation levels are very high because you need to keep producing content that is bigger and better which he said in this sentence â€Å"It only grows harder, only grows hotter†. He’s been through tough times in his career and tries his best to gain respect from other rappers in the industry. My final thoughts on this analysis would be that this song is about his tough times and what he goes through in his career and he truly does a great job expressing it in ‘Lose Yourself’. Everyone in life goes through tough situations and I can reflect on this when it comes to school grades. As I explained in the following paragraph â€Å"It only grows harder, only grows hotter† means you have to produce better content for better results is something I can reflect on. It’s never easy to get good marks; you always need to put in motivation and dedication to succeed. You need to put in better work and effort to get the results you want which is why Eminem’s verse in this song reflects me. Overall though, I must say this is one of my favorite songs of all time and it was very interesting to analyze Eminem’s lyrics.

Book of Acts Essay

The Book of Acts The book of Act was written by Saint Luke. The date of the writing is uncertain, but most scholars favor the period 8-90 A. D. Some people think that Acts represents normative guidelines for the New Testament church for all times. In this view I think it is agreeable for the book of acts just shows the ideal church with corresponding beliefs and values. This kind of church should be present to all even up to the present times. This book, in which St. Luke records the actions of the apostles, particularly of St. Peter and St. Paul, (whose companion in travel he was,) is as it were the centre between the Gospel and the Epistles. It contains, after a very brief re-capitulation of the evangelical history, a continuation of the history of Christ, the event of his predictions, and a kind of supplement to what he had before spoken to his disciples, by the Holy Ghost now given unto them. It contains also the seeds, and first stamina of all those things, which are enlarged upon in the epistles. The Gospels treat of Christ the head. The Acts show that the same things befell his body; which is animated by his Spirit, persecuted by the world, defended and exalted by God. In this book is shown the Christian doctrine, and the method of applying it to Jews, heathens, and believers; that is, to those who are to be converted, and those who are converted: the hindrances of it in particular men, in several kinds of men, in different ranks and nations: the propagation of the Gospel, and that grand revolution among both Jews and heathens: the victory thereof, in Spite of all opposition, from all the power, malice, and wisdom of the whole world, spreading from one chamber into temples, houses, streets, markets, fields, inns, prisons, camps, courts, chariots, ships, villages, cities, islands: to Jews, heathens, magistrates, generals, soldiers, eunuchs, captives, slaves, women, children, sailors: to Athens, and at length to Rome. Others view it as only descriptive for the 1st century church. Descriptive in the sense that it only describes the pattern and how the church worked during that period of time. The term â€Å"Acts† is not used, as it is sometimes with us, to denote decrees or laws or having to describe it, but it denotes the doings of the apostles. It is a record of what the apostles did in founding and establishing the Christian church. It is worthy of remark, however, that it contains a record of the doings of Peter and Paul. Peter was commissioned to open the doors of the Christian church to both Jews and Gentiles, and Paul was chosen to bear the gospel especially to the pagan world. As these two apostles were the most prominent and distinguished in founding and organizing the Christian church, it was deemed proper that a special and permanent record should be made of their labors. While some think that it is both a normative guidelines and a description of the church of the 1st century. At the beginning of the book the author states his purpose and that is to explain to Theophilus, and to the world, how Christianity arose and began its sweep across the earth. By this time Christianity appeared to be on the way to becoming a world religion, and some account of its beginning was needed so that it might appeal to cultured and learned people. It talks about the Day of Pentecost, empowered by the Holy Spirit; the apostles take the Good News of Jesus Christ throughout the Mediterranean world. The title is misleading, for Acts is not a record of all the original disciples of Jesus. The book gives the early history of Christianity from Christ’s ascension outside Jerusalem to Paul’s visit in Rome. Chapters 1-12 stress the work of Peter in Judea and nearby lands, mainly among Jews. Chapters 13- 28 tell of the far- ranging missionary preaching of Paul, mainly to gentiles. In my opinion it is a normative guideline for the New Testament church. In the book of Acts, it is shown how the people and the believer should act before God. All antiquity is unanimous in ascribing this book to Luke as its author. It is repeatedly mentioned and quoted by the early Christian writers, and without a dissenting voice is mentioned as the work of Luke. The same thing is clear from the book itself. It professes to have been written by the same person who wrote the Gospel of Luke, Ac 1:1; was addressed to the same person, and bears manifest marks of being from the same pen. It is designed evidently as a continuation of his Gospel, as in this book he has taken up the history at the very time where he left it in the Gospel, Ac 1:1, 2. It also shows that the Holy Spirit is really with His people if they will ask from it, for the Holy Spirit will be their comforter and friend. The church nowadays should be guided by the Holy Spirit for a strong foundation. The gospel should be well delivered and evangelized throughout the world by the believers. They should acts upon what is right just like what Paul and Peter did in the book of Acts where in they weren’t afraid to spread the good news among all people. This book has commonly been regarded as a history of the Christian church, and of course the first ecclesiastical history that was written. But it cannot have been designed as a general history of the church. Many important transactions have been omitted. It gives no account of the church at Jerusalem after the conversion of Paul; it omits his journey into Arabia, Gad 1:17; gives no account of the propagation of the gospel in Egypt, or in Babylon, 1Pe 5:13; of the foundation of the church at Rome; of many of Paul’s voyages and shipwrecks, 2Co 11:25; and omits to record the labors of most of the apostles, and confines the narrative chiefly to the transactions of Peter and Paul. References: 1. Book of Acts. New Standard Encyclopedia. Volume 2. Pages 355-356. 2. Youth Bible. Holy Bible Contemporary English Version, Global Edition. Pages 861-871 3. Acts of the Apostles. Wikipedia, the Free Encyclopedia. http://en. wikipedia. org/wiki/Acts_of_the_Apostles

Berlin Diaries Vs Survival In Auschwitz Essay

Berlin Diaries Vs. Survival In Auschwitz Essay, Research Paper Berlin Diaries V. Survival in Auschwitz The two books Berlin Diaries by Marie Vassiltchikov and Survival in Auschwitz by Primo Levi both chronicle World War II from two different positions. They are both personal histories from each writer # 8217 ; s existent experiences. The two books have different formats, points, facts, and actualities. For illustration, Berlin Diaries is in existent diary format, and Survival in Auschwitz is in narrative format. I found that Berlin Diaries was harder to read because of the format, where Survival in Auschwitz was easier to follow. Besides both narratives were taken from two really different points of position. Marie Vassiltchikov was a Russian blue blood that fled Russia and was seeking safety in Germany. Primo Levi was an Italian Jew who was captured by the Nazis and taken to a concentration cantonment. Vassiltchikov was free, she lived a restricted life, but she still had her freedom. Levi was a captive ; he lived a prisoner slave life and had no autonomies or freedoms. This difference seems to be the most eventful. They led such different lives. Levi was the absolute curse of the Nazi being, as they were to him. In contrast, Vassiltchikov really worked for the Nazis ; granted to hold the freedom that she did, that # 8217 ; s where she had to work. But still, Vassiltchikov had freedom, how much more different could one get from being a Judaic captive in a Nazi concentration cantonment, as Levi was. There are so many points to this major contrast that it about encompasses the full construct of comparing and contrasting he two. While there could non be anything more opposite than holding freedom and being a captive, there were still other differences that had no respect to Vassiltchikov and Levi # 8217 ; s existent life conditions. Missy ( Vassiltchikov ) originally was flying the Russian ground forces. They would hold killed her for being an blue blood. Primo # 8217 ; s danger was ever from the Nazis. His Judaic # 8220 ; race # 8221 ; was his grade of decease. As mentioned above, Missy was a Russian blue blood ; Primo was from the working category of Italy. Generally their demographic backgrounds could non acquire much different either. Religion was besides a major and blinding difference. Besides as mentioned above Primo was a Jew and Missy was Christian. This difference is what separated them further in Missy # 8217 ; s freedom and Primo # 8217 ; s imprisonment. Another difference that played a immense function in each book was the existent placing of each narrative. Missy wrote her journals as she traveled through out Germany and Europe. She experienced bombardment, metropoliss being destroyed and the existent war right in forepart of her. Primo on the other manus, may hold been right in the center of the war # 8217 ; s causes, but he neer saw the combat and the bombs like Missy did. Girl may hold had freedom, but she was out in the center of the battleground. It is a difficult realisation to hold that Primo could be in a immense Nazi labour cantonment and non of all time truly experience World War II from the existent war position. He was the war, but neer truly saw it. He lived a war but it was a different war ; his was internal, unsafe and merely as life threatening as being on the forepart lines, but it was about like all the other combat was non-existent to his day-to-day conflict of life. Another enormous difference was the format of each book. Berlin Diaries was merely that, a diary. Missy wrote what was go oning as it was go oning. She had no clip to reflect on her experiences, she merely took history for things as they happened. Survival in Auschwitz was written in retrospect to the war. Primo wrote it as a memoir and had old ages to reflect on his experiences. He wrote it to read like a narrative. One can follow his day-to-day life and acquire a image of what this snake pit on Earth called Auschwi tz was truly similar. It gives a graphic history of what life, as a Judaic captive in a Nazi labour cantonment, would be like. Berlin Diaries, since it was a diary, makes it harder to acquire that image of life. Missy is frequently concerned with her ideas and personal life while she is right in the center of acquiring bombed. It might look really petty at times, but those bombs were her life. She was non seeking to do a narrative out of it. She was merely composing how she lived. If one were to populate in the center of the battleground during a war, one would still populate their life. She could non hold realized at the clip that she was right in the center of something that was altering the universe as she knew it. How could anyone cognize that what is go oning to him or her right now is history? To them, it is merely their life. If Primo were to compose Survival in Auschwitz as it were go oning, the book would be wholly different. The differences between these two books that are about the same war have many differences ; nevertheless they have some analogues and similarities every bit good. The first major similarity is that they are about the same war. They have the same causes and the same factors set uping the same period in clip. The Nazis are present in both books, and are viewed negatively in both. Their lives were drastically changed by the same war. They may hold been in different state of affairss, but the same grounds put them in those state of affairss. They were from such different backgrounds, but brought down by the same thing. Everything was comparative. Both Primo and Missy were populating out of necessity ; they had nil of their former lives. Their personal properties and loved 1s were gone. Their lives were brought down to desolation and bare endurance. They were missing the agencies to populate as they had ever known. They had no control over their environment or how they lived. They struggled to populate each twenty-four hours. One major analogue for them was nutrient. They were both hungering, Primo was hungering as a signifier of anguish, and Missy was merely being badly rationed ; but none the lupus erythematosus they were both hungering. Both of them wrote about nutrient invariably, they obsessed over it. Food or any sort of nutriment was the chief concern of both Missy and Primo # 8217 ; s lives. Besides they both lived each twenty-four hours in fright of their lives. Primo was in changeless fright of acquiring selected to travel to the gas chamber or merely death of famishment. Missy feared acquiring caught by the Soviet ground forces, acquiring killed by bombing and the Nazis. She was involved in some things that if she were caught, she would decidedly be killed. Both Missy and Primo spent their lives in changeless passage from one life agreement to another every bit good. Primo was ever being shifted from one barracks to another to the infirmary to another barracks. Missy was ever go forthing one little flat to another bantam flat, from metropolis to metropolis. They both had to cover with holding no place, no individuality and no topographic point of comfort. While everything that happened to Primo may hold been a signifier of anguish inflicted on him by the Nazis, and Missy # 8217 ; s desolation was merely due to the war ramping along, both still suffered. As one can see, these two books about World War II can be looked at on different degrees of comparing and contrast. It may look at first that they are merely similar on the surface, but one time one looks deeper into each narrative they have a figure of similarities. They have analogues on every degree of human life and endurance when faced with despair and desolation. To look at World War II through these two positions gives the reader a much more accurate and realistic image of the war than any history book of all time could. Both Survival in Auschwitz and Berlin Diaries give a complete existent life sense to a war that can frequently look unreal or incredible in modern times.