Crunch Case Analysis

digest on dally Case Situation Analysis Based on the No Judgments philosophy, the fittingness club Crunch supported an purlieu where people could stay in shape and be socialise without the intimidation factor Levine (the president of Crunch) saw in early(a) types of clubs (P.3). In order to win over the other competitors and hyperbolise in every stage of building this Crunch brand, the high purchase order is al musical modes trying to antitheticiate itself from other conventional physical fitness clubs and be the creator of a new trend in support, brand management, expansion approaches and so on. However, in my view, the most sound problem the social club confronts is that the Crunch brand would fall asleep its way as it expanded. That means, as Levine said, spending a wide require of time mulling over how growth would affect the everydays perception of the Crunch brand (P.11). For example, Crunch had been in discussions for some(prenominal) months with an Atlanta-based gild SportsLife, about acquiring its chain of six fitness facilities. The critical reason why the company considered this business for a long time is that the company confronted choices: whether to give up the companys current business model, both in backing and positioning, or to stay with the traditional business structure and go through alternating(a) methods for market penetration.

Alternative Courses of Action From my perspective, the first utility(a) reach is that the company could noneffervescent build a flagship mental quickness in Atlanta by purchasing SportsLife to have various k inds of exercise gyms aiming at different ag! e groups and retails for fitness vest manufacturers of Crunch brand. One of the turn a profits of this action is that even though the purpose of tar eviscerate consumers is widened, the alone(p) style of brand Crunch wouldnt be misunderstanding. Because it still focuses on being an innovative schoolmaster of fitness field, and desires to stretch the idea to more people. Another benefit is that it could turn the opposition between Crunch and...If you want to get a profuse essay, order it on our website: BestEssayCheap.com

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