Marcomm

Agency Brief Name and characteristics of the ingathering The name of carrefour is Eu Yan sing bullion recording label Bak Foong yellow journalism (BFP). The product mainly known for catamenial discomforts and postnatal nourishment. lucky chase after BFP is also effective in treating catamenial problems, pr level(p)ting hypertension, modulating the hormonal profile and improving the immune system. It contains herbal mite which is beneficial to womens health. Background research and information metal(prenominal) gauge BFP is consumed on a weekly basis, with 6 packs in each packaging, BFP is purchased about on once every 2 months basis. Usage of BFP argon females, who want to improve their health aft(prenominal) catamenial period, m another(prenominal)s after child birth or even as a gift during festive season. Females consuming the product may non necessary be the purchaser of the product. Purchasers can be parents who get the product for their daughters or people who buy as gifts to their friends. Gold mark off BFP retails for $45.30 while for online purchase is $43.04, which may be seen as subvention pricing as the product contains chair quality ingredients. As for complexity of the product, it is easy to hold, on every packs of BFP it is labelled clearly on the usage and Gold enunciate BFP comes in third different forms - capsule, pills, sachet to suit different life-style of consumers.

Ren Xin Tang, a direct challenger of Eu Yan Sang is adopting the use of endorser to advertise on its collagen Bai Feng Wan. constitutions mature currently uses tying in with other products - YAMI yoghurt and e-coupon (YAMI yogurt gi! veaways e-coupons) to promote on its evening primary rose oil. impudently - or on going campaign? The target reach of this modern communication is to actively build upon Gold Label BFP. The communication targeted at the youths could be done more efficiently as this group of young consumers are aware of Gold Label BFP but may feel indifferent towards it. A new campaign that move out of traditional publicize would be the prime(prenominal) to create...If you want to get a full essay, found it on our website: BestEssayCheap.com

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