The Womens Leadership Roles - 2125 Words

I would like to start off by saying I had not idea what to expect from this course. I read the course title Women In Leadership Roles, thinking what could this possibly be about. I went in thinking I knew what the title really meant, but quickly found out it was far from true. I have heard and grown to learn that we live in a world that says we are all created equal and woman have the same opportunities like men. Is that really true? Woman are said to make great leaders. According to Catalyst Inc, in the United States women make 4% of the US population of Leaders. That made me think why is that? In my opinion women are still primarily responsible for child rearing and housekeeping despite the fact that men do contribute more to†¦show more content†¦As a single mother I play the role of nurse, mom, cleaner chef, student, girlfriend, friend, sister, daughter, etc. It is very difficult and can be discouraging. So naturally it all comes down to the fact that there remains discrimination against women in business (both in hiring and promotions), although it would probably be better categorized, as prejudice since gender stereotypes are automatically assumed. We all carry stereotypes it is a part of humans making sense of their world through categorization. Men are not better natural leaders, although that is a stereotype we carry. Women are just as capable, but we consider women nurturers, not leaders. Long-standing business culture is tough to crack open in order to expose it to change. Over the past couple of weeks I have become more aware of the many biases woman face. I believe we are all leaders in some way or another. I am a young woman with a career that may have an opportunity for me to take on a lead position. What is happening in society affects me greatly. With my new knowledge I was able to assess myself through a series of self-assessments. According to you leadership legacy the authors argue that thinking about your legacy now makes a better today. In the book Robert Galford and Regina Maruca have set up ways that enable you to assess your current impact on those around you, identify ways to strengthen the impact, and pass along the best of

Essay on The Yellow Wallpaper Imprisoned - 785 Words

Imprisoned in The Yellow Wallpaper As man developed more complex social systems, society placed more emphasis of childbearing. Over time, motherhood was raised to the status of â€Å"saintly†. This was certainly true in western cultures during the late 19th/early 20th century. Charlotte Perkins Gilman did not agree with the image of motherhood that society proposed to its members at the time. â€Å"Arguably ‘The Yellow Wallpaper’ reveals women’s frustration in a culture that seemingly glorifies motherhood while it actually relegates women to nursery-prisons† (Bauer 65). Among the many other social commentaries contained within this story, is the symbolic use of the nursery as a prison for the main character. From the very beginning†¦show more content†¦Another way to look at the depiction of the nursery as a prison is to think generally of society at the time. Once a woman became a mother, the nursery was her prison in that she was expected to be the perfect model for her child, spend every waking moment with it, and sacrifice everything about herself for it. Charlotte Perkins Gilman herself wrote in Women and Economics that â€Å"it would seem that the human maternal duties require the segregation of the entire energies of the mother to the service of the child during her entire adult life, or so large a proportion of them that not enough remains to devote to the individual interests of the mother† (323). The nursery as the holding cell in â€Å"The Yellow Wallpaper† is especially pertinent and symbolic because the narrator has just given birth, and the nursery is the only place she has to look forward to for all her years to come. Even the bed is nailed down and the floor splintered, either from children playing, or perhaps from other women who have realized their confinement and attempted to escape. Also, Gilman wrote â€Å"The Yellow Wallpaper† about five years after the birth of her daughter. It is well known that Gilman most likely suffered terribly from post-partum depression, and was never cured. In her autobiography, Gilman wrote, â€Å"The baby? I nursed her for five months. I would hold her close- that lovely child!- and instead of loveShow MoreRelatedImagery and Symbolism in the Yellow Wallpaper764 Words   |  4 PagesOn my first reading of Charlotte Perkins Gilman s The Yellow Wallpaper, I found the short story extremely well done and the author, successful at getting her idea across. Gilman s use of imagery and symbolism only adds to the reality of the nameless main character s sheltered life and slow progression into insanity or some might say, out of insanity. The short story is written in first person and it is from our nameless character s writing s that we are introduced to her world and herRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman900 Words   |  4 PagesCharlotte Perkins Gilman’s essay The Yellow Wallpaper addressed and portrayed these many issues that women faced during this time. The story starts out in which is described as living in a house in which the woman feels uncomfortable, in a room she hasn’t selected, and is banned from engaging in the one activity she enjoys. It’s no wonder she becomes completely obsessed with the yellow wallpaper in her room. She begins fanatically tracing the pattern of the wallpaper and soon becomes convincedRead MoreLiterary Analysis : The Yellow Wallpaper992 Words   |  4 PagesLiterary Analysis: The Yellow Wallpaper In the story The Yellow Wallpaper by Charlotte Perkins Gilman she writes of a woman severely oppressed in her marriage. The women in the story is an open mind individual. John; her husband is a psychologist and thinks that his wife has a mental disorder because of all the free thinking and puts her through the rest cure. Through analysis of the story, we can see that this story displays a creepy tone in order to depict a serious matter at a time when women’sRead MoreOpression and Freedom of Women in Literatu1662 Words   |  7 Pagesmarriages lead many women to feel heavily burdened, both mentally and physically. In the literary works â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman and â€Å"The Story of an Hour† by Kate Chopin, both women are characterized as victims oppressed by their marriage and their strong desire to be free. In each story, the women depicted are oppressed in their marriages. In â€Å"The Yellow Wallpaper,† the unidentified woman is taken to a summer house by her husband, John, so she may recover from her conditionRead MoreThere Have Been Multiple Conceptions About â€Å"The Yellow1510 Words   |  7 Pages There have been multiple conceptions about â€Å"The Yellow Wallpaper† over the true significance of the story and it has been evaluated by many scholarly writers for several generations. The story was written by the poet Charlotte Perkins Gilman in the nineteenth-century and it conveyed ideas about symbolism, feminism and individualism. It provides the reader with her viewpoint on society’s subjugation of women by the patriarchal model that reserved power for men. The gender ideology stressed that womenRead MoreSummary Of The Yellow Wallpaper By Charlotte Perkins Gilman1584 Words   |  7 PagesEngendering: Revising the Marginalized Subjugation of Women in Society The true message of what the story â€Å"The Yellow Wallpaper† implied has been pondered over for several generations along with being evaluated by many scholarly writers. The story was written by the talented poet Charlotte Perkins Gilman in the nineteenth-century and it conveyed many ideas about symbolism, feminism and individualism. It provides the reader with her viewpoint on society’s subjugation of women by the patriarchalRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1667 Words   |  7 Pagesâ€Å"The Yellow Wallpaper† is a semi- autobiography by author Charlotte Perkins Gilman who wrote it after going through a severe postpartum depression. Gilman became involved in feminist activities and her writing made her a major figure in the women s movement. Books such as â€Å"Women and Economics,† written in 1898, are proof of her importance as a feminist. Here she states that women who learn to be economically independent can then create equ ality between men and women. She wrote other books such asRead More The Movement for Womens Rights Inside The Yellow Wallpaper by Charlotte Perkins Gilman1634 Words   |  7 PagesThe Movement for Womens Rights Inside The Yellow Wallpaper by Charlotte Perkins Gilman Women have been mistreated, enchained and dominated by men for most part of the human history. Until the second half of the twentieth century, there was great inequality between the social and economic conditions of men and women (Pearson Education). The battle for womens emancipation, however, had started in 1848 by the first womens rights convention, which was led by some remarkable and brave womenRead MoreRevision And Patriarchy : Devising The Marginalized Subjugation Of Women1532 Words   |  7 PagesRevision and Patriarchy: Devising the Marginalized Subjugation of Women in Society There have been multiple conceptions about â€Å"The Yellow Wallpaper† over the true significance of the story and it has been evaluated by many scholarly writers for several generations. The story was written by the poet Charlotte Perkins Gilman in the nineteenth-century and it conveyed ideas about symbolism, feminism and individualism. It provides the reader with her viewpoint on society’s subjugation of women by theRead MoreAnalysis Of `` The Yellow Wallpaper `` And The Memoir Girl, Interrupted By Susanna Kaysen1515 Words   |  7 PagesSylvia Plath s novel The Bell Jar, the short story The Yellow Wallpaper by Charlotte Perkins Gilman, and the memoir Girl, Interrupted by Susanna Kaysen all tell the story of three women slowly descending into mental illness. Esther, the main character of The Bell Jar falls into a deep depression and attempts suicide despite appearances of being successful. The unnamed narrator of The Yellow Wallpaper becomes insane under the care of her physicist husband, John. And Susanna, the autobiographical

The Human Rights Act Free Essays

Amy has dementia and lives in a residential home. In the mornings Amy has always been able to get out of bed and get dressed with some minimal support and then walk independently down to the dining area where she has chosen to have breakfast. Over the past week Amy has been staying in bed longer and longer; she is reluctant to get up in the morning and does not do very much for herself when getting dressed. We will write a custom essay sample on The Human Rights Act or any similar topic only for you Order Now Her mobility has reduced also and she has started to get pressure sores. Amy’s appetite has also become very poor and she usually only eats a few spoonful’s of her food. When carers encourage her to eat more she refuses. The Human Rights act The human rights act is there to protect people, young, old, rich and poor. They give people the right to freedom of speech, right of freedom, privacy and to be equally treated (not discriminated). This links to Amy because with Amy having dementia she may do certain things that are not appropriate. An example could be when she goes to the toilet she decide not to close the door and leave it wide open for people see inside. As one of her care workers it would be my duty to try my best to close the door. As much as Amy may protest it is part of my job to protect Amy’s privacy and dignity. The Mental Capacity act The mental capacity act has been put into place to make it possible for adults who are unable to make decisions for them to be able to make certain decisions for themselves. ‘Under the Mental Capacity Act a person is presumed to make their own decisions â€Å"unless all practical steps to help them make a decision have been taken without success†.’ This would link into Amy when she decisions for example if she decides she wants to live on her own for the rest of her life. At some point in this decision there will be a problem financially and providing a one to one carer for the whole of the day and night. Putting people first Framework Putting people first was put in place to outline responsibilities of care workers when working with dementia. Some of the responsibilities include; making sure the patient has taken any medication they need to take, ensuring they have had something to eat and drink throughout the day. It is very easy for somebody with dementia to become anorexic or obese because their short term memory can make them forget that they have had nothing to eat or in the opposite way that they have already had their something. This framework will help Amy because it would be their care workers responsibility to make sure they have had breakfast and write it down if she has or not for the next care worker who may be a part of her team because then they cannot just assume Amy has had something to eat or not. There are many different types of roles and responsibilities that come with being a care worker for somebody with dementia. The care worker has to promote dignity for the service user. Respect them and give them independence, their rights and privacy. Again giving them privacy could just be by closing their toilet door so nobody can see them when on the toilet. Focusing on strengths and the things they have the ability to do. For example when lied in bed if they can’t sit up to help themselves out of bed, rather than saying ‘you know you can’t do that on your own, you don’t need any help’ ask them ‘do you want some help? I’ll help you up, you swing your legs out of bed then you can get up’. By focusing on the things they can do you’ll be helping to promote their independence to do something else. Involving their friends and family is another responsibility to a care worker to help the individual interact with family member and friends. This could just be by taking the service user for a walk to the park on a nice day with one of their friends. Giving them the chance to get some fresh air and interact with friends. Acting in the best interest of the individual. This could be just by when you do take them for a walk by making sure you use a pedestrian crossing rather than just crossing the road because there are no cars coming down the road. This links into the case study with Amy for because in the case study it says ‘she is reluctant to get to get up in the morning and does not do very much for herself when getting dressed.’ As well as promoting her independence, when giving her the opportunity to interact with friends and family your giving her a reason to want to get up in the morning. The job role of a care worker is mainly working within a team and not as an individual. For example if a service user has 3 or 4 different care workers throughout the day, the care workers would communicate in a diary by saying when the service user has had their breakfast and what time they took their medication. They may also promote their independence by using a tablet box. This would work because in the diary the first care worker could say ‘Ann took her first tablet at 9 o’clock, she is next due to take her tablet 4 hours later which will be 1 o’clock, give her the tablet box and tell her she needs to take tablet 2’. By doing this you’re giving Amy as the service user independence to take the tablet herself your just supporting her by telling her when to take it. This would help to improve the service user’s health because it means all their tablets will be taken at the right time. Also having the professionals work as a team writing different things into the diary such as what time they had their breakfast and what they had will help to minimise chances for obesity. This will help Amy by trying to keep her health and fitness levels balanced. This will also help because each different professional will also know what they had and if they had something unhealthy such as fried bacon and egg on toast, the next professional may say ‘right ok you had fried foods for breakfast lets have something healthy for dinner such as a tuna pasta salad or a chicken and salad pita bread with a Muller light yoghurt. By doing this they are getting more of a balanced diet. They could also write in the amount of exercise the service user has had from going for a 20 minute walk with the dog, a half an hour game on the Nintendo Wii. There are many different approaches to dementia care and all the different approaches can have their own effect to Amy as the service user. For example in the case study it says ‘Amy has always been able to get out of bed and get dressed with minimal support’ then it says ‘over the past week Amy has been staying in bed longer and longer; she is reluctant to get up in the morning and does not do very much for herself when getting dressed.’ There are different approaches to how the care worker could work with this problem. If the care worker decides to help them get up by physically  helping them, lifting them up and swinging their legs around to get them up and then get them dressed there could be quite a few possible outcomes with strengths and weaknesses of their own. One strength of this approach could be how Amy will then be up and ready for the day ahead. However a weakness to this approach could be how Amy has not done anything within the process. Another weakness to this approach could be how Amy may now expect to get this help every morning, because she has had full help and not had to do anything independently. A different approach to how the care worker could work with this problem could be by helping her with minimal help like usual. Saying to Amy ‘come on Amy, I’ll help you sit up, you swing your legs around if you can.’ Once Amy is up by then helping her get ready rather than just getting her ready. A strength to this approach could be how Amy will of managed to get herself with minimal support just like n a regular day. A weakness to this approach could be pain Amy may feel when swinging her legs out of bed to get up.’ However another strength to this approach is how Amy has still had her independence promoted because she has still been able to do things for herself when getting ready. Therefore no matter what approach the care worker uses to encourage Amy to get up and get ready there will be strengths and weaknesses and effects to her. Whether or not they be good or bad effects. How to cite The Human Rights Act, Papers

Development Economics Geographical Condition

Question: Discuss about the Development Economicsfor Geographical Condition. Answer: Introduction I always thought about the reason behind the different economic position of the people who are residing in different countries. I observed that the people of the developed countries are very rich, whereas the people from the poor countries are very poor. I found an article by Daron Acemoglu, where the author focuses on the root causes of the variation in income and living standard of people in diverse countries. Country like USA, UK, France, Germany, and Australia are richest, and the people of these countries are very rich, and their living standard is very high. The Sub-Saharan countries and their people are very poor and force to live in a hell like an environment. According to the author, the causes of the economic differences are a geographic influence and institutional influence. The geographical condition of the country has immense contribution to the economy of the nations (Leeds, 2006). Similarly, the institutional influence is also pivotal for the economy of the nations. Th e human and society have great influence on the economy of the society, and despite bad geographical position the right institution can improve the economy of a country. Main Context Interpretation The topic clearly shows the root causes of a historical approach to access the role of the institutions. The cause is depicted to be the cause of the differentiation of the prosperity which has been indicated with the differentiation of the countries geographic situation and the economic development. The enhancement of the issues is being depicted by the form of the differentiation of the institution with the geographic locations as considered for this study. The current theories that are related to this as determined by me depict the institutional hypothesis which explains the situational theory by the variation of the situation of the country. Therefore, the situational theory clearly describes that the country is poor or not. I agree with this theory that the situational analysis in the colonial era impacted the situation of the institutions and the variation of the growth can be depicted by the determining the acceptance of the geographic hypothesis. Therefore, the condemnation of the national parties is clearly illustrated with showing the nation's poverty but though the impact varies the geographic situation remains constant (D., 2003). The reflection of the capitalist or the neoliberal ideology is being described by the help of the Rostow's growth model, and the instructional hypothesis can be well explained by describing the structure of the institutions. Therefore, the external influences are ignored by me which is being faced by the nation and the impact is also indicated which is being faced by the wealthy nations. Evaluation The multiple perspectives clearly define the historical civilizations that show the geographic hypothesis which is being made in the 21st century where the issues become the borders and the locations. The clear argument can be provided by the situation that is depicted to be near the equator is consisting of most resources. The variation of the resources is creating the impact on the exploitation of the theories, and due to this, the effect can be easily determined by the government and the institutions. Therefore, this perspective had been determined by me is depicted to be reflecting the science, arts and the philosophies. Conclusion Plan The article shows that the fundamental causes of differences in the prosperity between nations are institutions and geography. I have found that the institution and geography hypothesis causes differed in the wealth of the countries. The institution hypothesis clearly shows why some nations are rich and poor. The development of an economy depends on the development of organizations and other institutions. The standard of living also depends on the development of the economy. The government utilizes all the resources to enhance their productivity that has made major differences in the prosperity of the countries. I have analyzed the differences in the wealth of the countries and analyzed the colonial era. The geography hypothesis shows that wealth of the countries also depends on its geography which includes natural resources, climate, and location. The countries have utilized the resourced for their economic development. Thus, the article shows that the nations with a huge amount of resources grow at a much faster rater economically that the nations without natural resources. It has also been observed that some countries with fewer resources are most economically developed. The institution's hypothesis states that presence of appropriate institutions helps the country to develop economically that can be managed and controlled by people. The economic theories examine the growth of the countries and also analyze the unique characteristics of the counties like institution and geography hypothesis. However, it is important for the countries to utilize their resources appropriately and supporting the poor countries. From this article, I have learned about the cause of the poverty and different economic condition of the diverse countries across the globe. Some causes are natural, and the mankind has no control on these causes. Such causes are the geographic position, climate change, and disasters natural calamity. However, there are some causes which can be controlled by the mankind, which is institutional causes. Such causes are education, government economic policies, technology adaptation, industrialization, etc. Hence, proper planning of development can improve the condition of the poor countries and their people. With proper planning in education, technology and business can bring the countries in the path of prosperity and development and the living standard of the people will also improve. The knowledge from the easy will help me in my future career as an economist, where I can plan for the development of the poor nations. References Acemoglu, D. (2003). [online] Available at: https://www.imf.org/external/pubs/ft/fandd/2003/06/pdf/Acemoglu.pdf [Accessed 14 Apr. 2017]. Leeds, M., Von Allmen, P. and Schiming, R. (2006).Economics. 1st ed. Boston: Pearson Addison-Wesley.

The Levels of Protein Structures Essay Example

The Levels of Protein Structures Essay Proteins, one of the four main classes of organic compounds, are a fundamental building block of life. They are involved in everything organisms do, and in most of the cell’s processes. Proteins are found everywhere in the cell, locations vary from being suspended in the cytoplasm to being embedded in the cell membrane. They provide support, store amino acids, transport substances within the cell and between cells, detect and respond to chemical signals, combat diseases, and monitor chemical reactions in the cell. They have extremely complex and intricate structures, and display considerable diversity. Proteins are a varied group of organic compounds essential to life due to their unique structure and functions. The synthesis of proteins gives insight into their composition and structure. Proteins are made of a vast variety of combinations of twenty different monomers called amino acids. These monomers can be assembled into polymers called polypeptides. Protein synthesis begins after transcription, when an mRNA molecule moves from the nucleus to the cytoplasm via the nuclear pores bearing coded instructions for the creation of a single protein. This messenger RNA interacts with a ribosome, an organelle consisting of proteins and rRNA that serves as the site of protein assembly. The ribosome is made of two subunits; the molecule of mRNA binds to one of these subunits, called the small ribosomal subunit. Binding to the subunit triggers the approach of a molecule of tRNA, which has an antiocodon complementary to the first of the mRNA’s codon. The tRNA picks up the amino acid specified by the instructions and attaches to the mRNA, and the other subunit, the large ribosomal subunit, binds to this, completing the ribosome structure. The next tRNA molecule, with an anticodon matching the second codon of the mRNA, arrives and once again attaches to the mRNA with an amino acid. The amino acids are bonded together using energy from ATP. Each We will write a custom essay sample on The Levels of Protein Structures specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Levels of Protein Structures specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Levels of Protein Structures specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Roman History essays

Roman History essays Italy is a peninsula jutting out into the Medditerranean sea west of Greece. Italy has poor mineral resources and very few useful harbors, however it is wealty in both fertile land and precipitation. Three - quarters of the peninsula is covered in foothills and mountains. The alps, a mountian range to the north of Italy, cut off the peninsulas only land connection, which resulted, in the times of Ancient Rome, in the people The Etruscans were mysterious people who settled on the Italian Peninsula somewhere between 900 and 800 BC. No one is really certain about their origin, however archaeologists suspect that they came from the eastern Medditerannean. The Etruscans ruled in north-eastern Italy, between the Appentine mountian range and the Tyrrhenian Sea. Their civilization streched from the Arno River in the north to the Tiber River which is more towards the center of the Italian Peninsula. Te Tiber River is where the Roman Empire would sit years later. The Etruscans lived in independent city-states. In the earliest times, these city-states were ruled by a monarchy, but were later ruled by oligarchies that governed through a coucil and elected officials. The Etruscans were largely agricultural people, however they also had a strong miliatary,which they used to dominate te surrounding societies. These dominated populations were forced by the Etruscans to do their ricultural labor, which left time for the Etruscans to devote to commerce and industry. They were sophisticated people, with and alphebet based on the Greek alphabet, an original style in sculpture and painting, a religion based on human like gods, and a complicated set of rituals which they performed annually. While the Etruscans were concentrating on building their power over all of Italy and engaging in commerce, a city to their south began to the grow. This city seemed to immitate the Etruscans in many ways. This new kingd...

Article 2 Example | Topics and Well Written Essays - 250 words

2 - Article Example Customers of the counterfeits often use them as trial versions of the real brands and nearly half of them actually endorse the real brand after the trial version is successful. Meanwhile, people wearing the product of the counterfeits ignite a spark in the public to endorse the real brand, which makes it free advertising for the real brand. Numerous studies to date have found positive effects of copying on the real brands. Most studies have found the advertising effect stronger than the substitution effect irrespective of whether it is a formal brand or an individual creator benefiting from the counterfeit. The rule applies in all industries ranging from garments to the hotel and hospitality industry. Paradoxically, a copy is a more sincere advertisement of the real brand as compared to the conventional advertisement because conventional ads derive their appeal to the audiences from the charisma and halo effect of the celebrity in the ad whereas a copy focuses only the

Recommendation report in which you compare two potential river or sea Assignment

Recommendation report in which you compare two potential river or sea developments for one city with the intention of attracting - Assignment Example However, there are hundreds of rivers that cut across the Rio de Janeiro state, most of them having cities, towns and settlements developed along their banks. Therefore, natural resources, and most especially rivers, are vital components of the economy and the life of Rio de Janeiro (Canadian Tourism Commission, 2013 p12). Among the popular rivers that cut right across the city of Rio de Janeiro are the Acari River and River Paraiba do Sul, which constitute vital resources for the city (De Vries & Reilly, 2011 p21). However, the potential of these two rivers is yet to be completely tapped, and especially in regards to water-based tourism, which is evidently possible and attractive in these rivers. Thus, any development and rehabilitation of the two rivers that is targeted towards this objective is sure to deliver positive results, a major reason that informs the recommendation for the development of the two rivers for this purpose. The Acari River flows in the South eastern side of B razil, through the Rio de Janeiro state, forming one of the major water-courses that supply the city of Rio de Janeiro (Room, 1997 p311). The river cuts across the city of Rio de Janeiro from the western side, and it separates this city from the city of Duque de Caxias (Room, 1997 p303). The most significant aspect about the strategic positioning of this River is that; it separates the most populous City in the Rio de Janeiro Metropolitan Area, which is the City of Rio de Janeiro, from the third most populous city in the region, which is the city of Duque de Caxias (Ades, 2004 p322). This fact is especially significant, considering the number of people who can be able to access and subscribe to the tourist activities established in this river, should the river be rehabilitated and developed for water-based tourism, are high. The other fundamental characteristic of the Acari River, which makes it most suitable for development for the purposes of water-based tourism, is the fact that the Acari River is navigable (De Vries & Reilly, 2011 p32). The river traverses across regions that are well endowed for boat and canoe riding, thus making it a suitable river for developing towards these purposes. Additionally, the Acari River is not silted up; therefore it presents no danger of derailing the riding of canoes and boats used for water-based tourism explorations (Krystek, 2012 n.p.). The Acari River has a very large flow of water, meaning that it is a river that can be rehabilitated for the purpose of water-based tourism, since it can manage to sustain and supply the flow of water required for this purpose throughout all seasons. The vegetation along the regions of interface between the river and the land surface also suffices the need for soil conservation purposes, by ensuring that no soil from the land masses can directly cause the siltation of the river, while also preventing soil erosion, because it enhances the filtration process (Ades, 2004 p319). The river al so possess several species of fish, especially on the upper side that is before the section where the Acari River joins the cities, making it even more viable for

Global cultural exchange Essay Example | Topics and Well Written Essays - 1250 words

Global cultural exchange - Essay Example Even if the Early Middle Ages (approx. y. 500-800) were times of uncertainty, disorder, invasions and cosmic insecurityi, the period to come, years 800-1500, also known as the High and the Late Middle Ages, was a period of significant cultural development. Therefore, if in the Early Middle Ages we can talk about a sort of cultural indetermination, when people with different beliefs (barbarians, adepts of ancient religions, Christians, the newly emerged Muslims) were thrown in the same pot with no further instructions, then the High and Late Middle Ages bring out the cultural determination, the establishment of linguistic, religious and cultural boundaries and this is when we can observe explicit examples of cultural exchange. Still, I would like to clearly emphasize the fact that cultural interaction wasn’t a goal in itself during this time; it was more of an adjacent process to the phenomenon of medieval travel, which, at its turn, was a result of three major purposes: trade, diplomacy/conquest and missionary. Merchants that engaged in long-travel trade had two main routs available, which linked Europe, Asia and Africa: the silk-road, for luxurious goods and the sea-routes, for more common goods, such as stone, steel and building materials. Major trading cities and ports grew rapidly, becoming a meeting place for foreign merchants, traders, brokers, who ultimately exchanged knowledge, religious ideas, philosophical beliefs, stories, legends and other cultural elements. Missionaries wanted to spread their religious ideas on other territories, an ambition that also became a form of cultural exchange. Diplomatic missions and conquest ambitions appeared as a result of cultural and territorial delimitation, but also implied a cultural interaction between the conquerors and the natives. Thus, in this paper, I would like to analyze the cultural exchange between the Christian world and the Islamic world with an emphasis on the Levant area and the Iberian

Best Practice and High Commitment HRM

Best Practice and High Commitment HRM Introduction What is high commitment HRM? It is a set of HRÂ  practices that has the potential to contribute towards organisational performance. They are mainly to increase labour turnover, reduce absenteeism, improvise employees behavior and attitude, improve quality and customer service. This has been argued by a set of US academics that there are a set of hr practices which can increase the productivity and organisational performance, these practices are good for the workers and the companies perspective, because it improves on employment security, training and development and the from the companies end it improves on the quality and the overall organisational performance. The best practices according to Pfeffer J (1998): Employment security and internal labour markets Selective hiring Extensive training, learning and development Team working High compensation contingent on performance Performance review appraisal and career development Reduction of status differentials/ harmonisation Work life balance Employment security and internal labour markets. This practice says that the company cannot ask everything from its employees without some expectation of employment security, which as a major concern over the employees future, but the author argues that how much of employment security the company can provide, the company cannot allow its employees to stay for their rest of their life nor they can sack the employees when required. The author considers this has one of most vital principles of high commitment Selective hiring and sophisticated selection Recruiting and retaining outstanding people and capturing a stock of exceptional human talent (Boxall 1996 , p 66-67) The author says that the most of the companies want to recruit those who can show commitment, team working skills and trainability in them. The company should be careful while defining the job profile in the advert so as to reduce the number of applications. The company should use precise techniques to recruit. The company should make use psychometric tests, structured interviews and work simulator in order to select the best. This process should be conducted by professional individuals. The author also points out the best key point about best practice selection is that the process of selection should be integrated and systematic, the company should make use of the techniques which are appropriate for the position and the organization. Extensive training, learning and development (kersley et al, 2005, p.84) says extensive training is to those companies who emphasis more on quality and customer service, where it is perceived to be crucial for organisational success. This practice says that the company having selected the best, the company should ensure they train their employees to be forefront in their field of work, the author also states, their has been a growing importance of individual and organisational learning to gain competitive advantage. (wright and gardner 2003, p312)says the word learning is very crucial as it demonstrates employer willingness to encourage and facilitate employee development rather than providing training to cover short term crisis. Employee involvement and participation and workers voice (Marchington and Wilkinson, 2005) say that there are numbers why EIP is an essential component of the high commitment. Firstly there should be communication about the company financial performance, strategy and operational matters. The message should be conveyed that they are to be trusted and treated in a positive manner. Secondly team working will provide a platform for workers to offer their suggestions and contribute towards organisational performance. Thirdly the management will consider the participation of workers to put across their ideas before decisions are ultimately made. EIP appears in prescription foe best practice or high commitment HRM, this may include downward communications, upward problem solving groups, all of which are designed to increase the involvement of individual employees in their workplace. The author also argues that it is difficult to compare results across studies and arrive at any firm conclusions about the importance of EIP to high commitment HRM. E IP is often little more than a cascade of information from management. The objective of such schemes such as team briefing is to reinforce the supervisor as an information disseminator. Self-managed teams/Team working (Marchington, 1999) says, team working as been identified by many employers as a fundamental component of organization success. Pfeffer, 1998, p76) says, team working is seen as a platform to make a better decision-making and the achievement of more creative solutions. The author also states that there is evidence that the employees who work in teams, generally report higher levels of satisfaction than their counter parts who work under the traditional regime. High compensation contingent on performance (Pfeffer 1998) says, that there are two elements to this practice, higher than average compensation and performance related reward, both these elements say that the employees are to be awarded for their superior contributions. The author says the pays should be competitive, to retain and to attract high quality labour. It should reflect different levels of workers contribution like being paid as regular bonus or through profit sharing schemes. (Huselid 1995) says two measures for this factor. One being the proportion of the workforce who have access to company incentive schemes, and the proportion, whose compensation is determined by performance appraisals. Performance review, appraisal and career development Performance review, appraisal and career development as key element in high commitment HRM, they help in defining performance expectations and in providing employees with their targets to aim for. There should be regular team meetings between the staff and the managers to review and feedback to the staff through performance appraisals. Performance review is concerned, that the current levels of performance are acceptable, and instigating action if they fall below expectations, it is also important in helping the workers to plan their future in the organization and in determining any further learning and training needs. Employers should be able to communicate clearly through the appraisal process, so as to link between the organisational performance and hr practices. Reduction of status differences /harmonisation This practice states that the companies which employ manual workers, should convey message to these workers and the lower level staff that they are also valuable assets and deserve to be treated in a similar way to their senior colleagues. This practice allows the employees to offer ideas within an open management culture. This practice can be achieved by having staff uniforms, shared canteens and car parking facilities. This helps to break down artificial barriers between different groups of staff, which will in turn encourage and support team working and flexibility. The company should extend share ownership to the workforce and by doing this status difference can be reduced. Work life balance Most of the companies are emphasizing on work life balance. Mainly women employees because they have to work and take care of the family too. many of the companies are changing their policies to attract and retain those women employees who have responsibility.(Houston 2005, CIPD 2006) After briefly explaining the best practices of high commitment HRM, I can understand that each of these practices is important in improvising on the organization growth. Most of the authors say that these practices cannot be implemented in isolation, but they should implemented in a package (Mac duffie 1995) most of the literature says that these practices support and mutually reinforce each other, for example workers are more positive if there is employment security and status free, workers show more interest in team working if their efforts are rewarded with performance related pay, work life balance, access to training opportunities and share ownership. We can understand if there was a formal way of a selection and induction employees are more likely to adopt flexible practices and to training opportunities. All these practices will pay of only if there is strong organisational culture. This is argued that these practices form a synergetic bundle which helps the organization to en joy success. A research was conducted by john Purcell, this study was basically to check the link between hr practices and people management and how hr practices impact on performance. This research was carried on 12 organizations in different sectors of the industry. The research was done by interviewing front line employees and line managers, at the initial stage most of the companies had a big idea which the company is trying to achieve. Most of the companies which had an big idea, it was not just a mission statement but it was the values which was spread throughout the organization so that they are embedded in their policies and practices, so these organization had strong practices to improve on the organizational performance. The research also said its important to have good front line managers who can implement the practices, its not enough to have good hr policies but there should be someone that makes sure that these policies are followed. It is important that these practices are followed , so that the employees feel good and take that extra mile at work. We can say that if a company as good line managers who can implement these practices in a right way so to bring the best in the workers, so that they can help on improvising on the overall perspective of the organization. On the contradictory these practices will show good results only if they are followed together, Various authors have found out the drawbacks of these practices, (wood and de menezes 1998:487) note that most of the studies indicate the lack of consistency, reporting fragmentation, a pick and mix approach of human resource they even found out short termism packages of HRM, rather than deploying integrated, consistent and long term packages of HRM. (Truss et al) say that they hardly found out evidence of any deliberate or realized coherence Between hr practices, in their research one of the Hr officer said the company would recruit one employee and sack another from another department, then where is the practice called employment security. (pfeffer) says that most of the smart companies often do dumb things, failing to learn from examples. They say that there is support for the notion that HR practices do operate more effectively when combined together. They also say that the precise number and mix of these is more open to debate, for example extensive training is an essential requirement for self managed teams to run effectively, higher than average rewards are more to impact on the numbers of applications for the job and to the consistency of selective hiring practices. The provision of financial and performance information to all employee is likely to be part of a wider harmonisation package. Any employer is willing to show more employment security if there is effective selective process; self managed teams are more extensive though the organization and compensation is based on performance. (Huselid1995, Dyer and reeves1995) say that marginal changes on practices have little or no effect on productivity. Employers may make employee security a guarantee, condition only on an agreement that pay can be substantially adjusted in order to maintain employment in lean times. Few employees are offered security but with a price that they have to flexible, to move jobs and locations to maintain employment, they should be flexible to undertake retraining and to adjust in working hours. (Pfeffer) also said eliminating layers of management by instituting teams saves money. He says that self managed staff can also take on tasks, which was done by specialized personal, by doing this company can reduce the numbers of levels in the hierarchy and thus making senior managers more visible and more accessible. Some of the key methodological issues faced by the researchers was that there was inconsistencies between the studies, where one research ignored one factor and including the other, practice like employment security by pfeffer was not included in the list of Delaney and Huselid 1996, Youndt 1996, Patterson et al 1997, wood and de Menezes 1998. Some authors include some measure of employee voice rather than achieved by employee involvement. Pfeffer says, he is uncertain why researchers have included or excluded certain HR practices. He says the list can be developed on the basis of the other researchers have used or by constructing groups of practices on the basis of factor analysis. (Huselid 1995 645-647) identified two groups of practices namely employee skills and organisational structures they include job design, enhanced selectivity, formal training, various forms of participation and profit sharing. (Patterson et al, 1997) also emerged with two groups of practices job design and acquisition and development of employee skills. Guest says that there must be strong empirical base and a clear theoretical specification of hr practices that have to be included. Pfeffer says that the closer the organization gets towards the best practices the better, the better the performance. Guest points out that there may be room for variations between organization and practices which they follow in specific to external and internal circumstances. Conclusion The main focus of this study was check that can organization performance can be improved by following a set of Hr practices. The study led to suggestions that there is one way in which HRM should be delivered , moreover that these practices have an positive impact on the organization. This remains an idea that a bundle if hr practices and policies is capable of making major contribution towards organization success in all work places. On the contradictory side, weather this set of practices will suitable or which make a difference to lower line performance organizations.

Narrative- Water Slide Experience Essay example -- Personal Narrative

Narrative- Water Slide Experience I was so excited. I could hardly breathe through the hour drive it took to get there. I was squished between my two ten-year-old best friends in the back seat of a white Saturn, but I didn't care. I was practicing over and over in my head what I was going to say to all the smart-alecky adults who would tell me I was too young to ride the water slides. I was simply going to reply, "Actually I'm ten, going on eleven." On the right of me sat the girl I met in preschool, the swimmer who was named after a state like me: Tennessee. She was the observant artist. She sat there holding a deck of cards, trying to find all the queens. I could tell she was nervous. Her hands were sweating. The cards were damp and at one point they slipped from her fingers. She giggled unhappily. I looked down and realized mine were sweating too. On my left was the girl who spoke for the three of us. She was the big cheese. Anna was without a doubt, the most daring of the three of us. She was the one who started the famous food fight of '95 in the Travis cafeteria. She told the entire school that her sister ran away to join the circus in '96,and in '97 she broke a boy's arm, wrestling. It was obvious that she was going to ride the infamous "death slide." In fact as soon as we jumped out of the car she screamed, "I'm going to ride the biggest ride at Schlitterbahn, 'The Death Slide.'" I was still debating on whether or not to go on the newest and scariest ride of Schlitterbahn. Anna was humming "Jon Jacob," and acting like it was no big deal. Tennessee was practically shaking and saying, "Everything will be fine. I'll ride the kiddy slide." She was joking, but I knew that thought was probably going through her he... ...The lifeguard yelled, "Keep your hands and your feet together." I sat down on the edge at the very top of the slide, he gave me a hard, fast push and I was off. It was like sliding down a vertical stick. I had to squeeze my arms to my chest and keep my clenched feet together. I was screaming so hard, I had a sore throat the next day. But I wasn't screaming from pain or freight but excitement. When we got to the bottom Tennessee and I were laughing and throwing up our arms in victory. Anna wasn't too happy with us at first but she got over it, though she never did go down The Death Slide that day. I know it was just a ride in a park, but I always think about day when I'm feeling too scared to try something new. I remember what it felt like to fly down that big blue slide. I realize that I might be quiet, even invisible, but hidden inside me is a brave heart.

Federal Administrative Procedures

â€Å"While Section 556 refers to the â€Å"burden of proof,† the APA fails to define the term.  Ã‚   Traditionally courts distinguish between the burden of persuasion and the burden of production, although the term, â€Å"burden of proof† is often used loosely to encompass both.Where distinguished, the â€Å"burden of persuasion† indicates which party must satisfy the decision maker in order to avoid losing on a given issue.   In contrast, the â€Å"burden of production, sometimes called the â€Å"burden of going forward with evidence,† refers to which party must initially come forward with evidence on an issue.   At times, while thesedistinct burdens are often borne by the same party, at times one party may have the responsibility to step forth with evidence concerning some issue (burden of production) while the other party maintains the responsibility to satisfy the decision-maker with respect to that issue (burden of persuasion).There are two c ases that are probative on the issue.   The first is NLRB v. Transportation Management Corp, 462 U.S. 393 (1983) which held that the â€Å"burden of proof† in 556 (d) refers only to the â€Å"burden of production†.The second case, Director, Office of Workers’ Compensation Programs v. Greenwich Collieries, 512 U.S. 267 (1994) reached an opposite conclusion and broke with long-established holdings and the first case, to define that, â€Å"burden of proof† and â€Å"burden of persuasion† are the same and opposite from the â€Å"burden of production†.In the case of EES however, since a federal agency issued the license in the hearing, the federal APA will apply procedures consistent with the procedures established by case law:   the agency has the â€Å"burden of proof† (also, the â€Å"burden of production†) and must come forward with the proof of the issue.   The EES then has the â€Å"burden of persuasion†, and must come forward with evidence that outweighs the agency’s. evidence.2.   Requesting an Administrative Judge under the Florida Administrative Procedures ActThe EES’s request for an administrative law judge would be in response to an initial ruling in the agency’s favor.   Robert C. Downie II   in his article, â€Å"Florida Administrative Procedures Act remedies survey† (Downie II, 2003), explains that a request for an administrative law judge is a challenge to any initial ruling in favor of the agency (which is analogous to our case: the EES seeks to challenge the agency’s decision.In his article Downie II also states that according to Fla. Stat. section 120.569(2)(a):â€Å"All rule challenges are filed at the Division of Administrative Hearings (DOAH) and are assigned to an administrative law judge (ALJ) for a formal evidentiary hearing. A hearing is essentially a non-jury trial. Following the hearing, the ALJ will issue the final order, which may be appealed to the appropriate district court of appeal.Generally, a rule can be challenged on three basic grounds, or any combination thereof: procedural errors, lack of authority, and substantive deficiencies. These grounds collectively are referred to as â€Å"invalid exercises of delegated legislative authority.†3.  Ã‚  Ã‚  Ã‚  Ã‚     The Fairness of the Hearings Process:   Differences between Federal APA andFlorida APAAccording to the federal APA there is a series of steps to determine if adjudication is required.   They are as follows: § 554(a) – The Test: Formal adjudication only required when the agency’s statute requires determination on the record after a hearing. * If so, use  § 556-57.   Then, after determining that formal adjudication is required, certain procedural rules come into play, which according to  § 554 requires the use of procedures typically used at trial.Notice.  § 554(b) Opportunity to reach a settlement.  § 55 4(c)(1) Must be conducted in accordance with  § 556 and  § 557.  § 556 – Addresses the hearing procedures; authorizes use of ALJs ( § 556(b) – (c)) and places the B/P on the agency. Any decision must be based on the evidence in the record.  § 556(d) Also, agency decisions of fact in formal   APA proceedings are reviewed under the substantial evidence standard.   This means that the reviewing court will only hold an agency’s actins unlawful in six instances, when based on a review of the facts the court finds the agency’s actions have been:(1)  Ã‚   unlawfully withheld or unreasonably delayed; and (2)   conclusions found to be— (A) arbitrary, capricious, an abuse of discretion, or otherwise not in accordance with law; (B) contrary to constitutional right, power, privilege, or immunity; (C) in excess of statutory jurisdiction, authority, or limitations, or short of statutory right; (D) without observance of procedure required by law ; (E) unsupported by substantial evidence in a case subject to sections 556 and 557 of this title or otherwise reviewed on the record of an agency hearing provided by statute; or (F) unwarranted by the facts to the extent that the facts are subject to trial de novo by the reviewing court.In making the foregoing determinations, the court shall review the whole record or those parts of it cited by a party, and due account shall be taken of the rule of prejudicial error.   APA  § 706However, in contrast as we’ve seen under Florida’s APA, adjudication is required in three circumstances (procedural errors, lack of authority, and substantive deficiencies), at the request of the party who seeks to appeal the decision. 2. Fairness in the Administrative Procedures:   Florida’s APA v. The Federal APAI think the Florida’s APA is much more fair than the federal APS because it allows for review of a broader range of issues, while the federal APA has narrowed the range of issues that it will review regarding an agency’s decisions.  Ã‚   In effect, I feel that the difference allows for bias in favor of limiting the review of agency decisions.   Further, there is one other way in which the ability to review agency decisions, is biased to favor the agency according to the federal APA, which has to do with the scope of judicial review that the agency must withstand:   the scope of the judicial review of an agency’s decisions depends on the agency’s choice of procedures.References Asimow, Michael. (2003).â€Å"A Guide to Federal Agency Adjudication,† American   Bar Association .   Retrieved February 23, 2009, from Google books.Downie II, Robert C. (2007). â€Å"Florida Administrative Procedures Act remedies survey†Ã‚   Retrieved February 23, 2009, from  Ã‚   http://www.floridabar.org/DIVCOM/JN/JNJournal01.nsf/4f0361bef4af101e85256f4e

Different Cultures Coming Together in Tucson Essay

The Tucson Meet Yourself Festival is a great opportunity to familiarize yourself with different cultures, that live right in our city. You get to experience these great cultures that thrive in our community, by sampling the cultures food and watching and listening to their traditional dances and music. There is everything there from Vietnamese, Greek, Mexican, Native American, Chinese, and many more cultures featured at this event. I was lucky enough to get the opportunity to both experience and dance for this festival. I dance for the most well known Hispanic dance company in Tucson, AZ; Viva Performing Arts Center. We have gotten the opportunity to dance at this wonderful festival for the past two years and the audience is always so appreciative to watch what we have to offer, and soak in the culture through our dances. We usually showcase our well known Mexican Folklore dances as wells as our Samba, Mambo, and Salsa. Just by watching the audiences reaction to our dances not only makes me feel like I’m getting my culture out there in a positive way, but proud to be part of the Hispanic culture. After dancing, as a group we go out together into the festival and explore what this event has to offer. We spent most of the day there. It was great to see how well all the cultures adapt together in one setting. Everyone seems to get along so well and it gives the environment such a friendly and happy feel. All the food booths pull you in with the amazing aromas, that make your mouth water. They are set up right next to each other and its like walking through different countries right in Tucson. My favorite foods were the Vietnamese boba slushies and the Greek gyros. I tried to make as much room for all the different foods I wanted to try, but there was just so many it was impossible! This is definitely what keeps me going back every year. The delicious food from the many different cultures.

How to invest in your career when your company doesnt

How to invest in your career when your company doesnt There’s a stark truth that many of us must face in today’s work world- when it comes to our personal career development, it isn’t uncommon these days to have to carry this weight on our own. That’s right, the days in which the companies we work for look out for all of our needs and interest, and take responsibility and a hands-on approach to our career trajectories, growth, and development, are dwindling, if not yet gone. These days, many companies are operating with a much more â€Å"lean and mean† mindset, with stripped down budgets and less of a caretaker-trainer approach to their employees- it often seems as if just having a job is the only perk we should expect. What does this mean for us? If we’re focused on a career trajectory that includes significant growth and development, we may just be on our own.This isn’t a hopeless position- it just means that many of us need to work harder and be more proactive when it comes to fulfilli ng our professional goals. Harvard Business Review recently published an article that outlines how each of us can take steps toward taking control of our career development, even if the companies we work for don’t care about it. Use the following strategies and advice to assume command of your career growth and take bold steps forward!Chart your target career path.In order to plan for career success and achieve your professional goals, you first need to know what they are, which will help determine what steps you’ll need to take and the skills you’ll need to acquire along the way. Try charting out the next 5 to 10 years of your career journey, starting from where you are now and finishing at where you’d ultimately like to be if the stars align and everything works out as planned. Make sure to list each promotion or assumption of new job responsibilities individually, and for each do your best to include the skills or development you’ll need under y our belt.If feasible, ask for help from a mentor or colleague to help flesh out your list. Also, be sure to use available online research tools as needed to figure things out. Once you have things mapped out, you’ll have a good idea of what you’ll need to do over the next several years to achieve your goals- whether it’s with the help of your company or on your own.Set target milestones.Equipped with your list from the previous step, set milestones for yourself to ensure that you stay on track. Does your list indicate a possible promotion a year from now? Take stock of the skills you’ll need to build right now in order to set yourself up to make that promotion a reality, and use the next 12 months to figure out the best way to acquire them. Do you have a plan that includes asking for greater responsibility at work? Think about what you’ll need in order to convince your boss that it’s a great idea- and plan accordingly.Bottom line- always thi nk ahead about the several smaller steps you’ll need to take in order to make those larger goal steps more likely to happen. Also, know that it’s key to always be flexible with adjusting your timelines to align with reality. Just because you don’t hit a target in the timeframe originally planned, that doesn’t mean all is lost- just recalibrate your goal list with an updated timeline, and keep working to hit your next milestone.Determine your resources and needs.Once you know what you’ll need to do in order to achieve the next step on your target list, take stock of the resources you have at your disposal, as well as your needs. Does your employer offer any options for career development? Anything from mentoring opportunities to shadowing or tuition reimbursement programs can help you develop the skills and experience needed to reach the next rung on your career ladder.If there are tools you can leverage at work, then great- make sure to take full a dvantage of them. If not, that’s okay- you’ll just need to do a bit more on your own. Figure out your skill-building needs, and take an inventory of available resources outside of your work orbit. Everything from free online classes and learning tools to library resources and coursework at online or brick-and-mortar institutions in your field are fair game, and should be considered in order to help you move forward in your career journey.Take a closer look at your networking orbit- including friends, family, and past and current colleagues, and see if you can leverage any existing relationships to your advantage. Focus on your immediate next step, do your homework, plan smartly, and take positive, productive, and proactive steps forward to travel your ideal career path.

Analyzing and identifying news paper articles Essay

Analyzing and identifying news paper articles - Essay Example The write considers it unfortunate that the Obama’s administration has conceived the proposal from the republican senate to elevate the spending regarding the nuclear plants. The author is critical of this and considers it overtly a wrong policy. The author recognizes that America needs a well strategic defense plan that commensurate that of the Russian-along time political enemy that traces back to the onset of the cold war, with this, he is quick to note that is not in preparation to go to war with the communist republic but to ensure that the country is put under constant checks not to keep frustrating the neighbors because of her sophisticated nuclear weapons. The author has considered that much spending that geared on defense is unnecessary and can be better directed in some other policies since the defense that the American has mounted is sufficient to cushion the American from any external aggression. In support of his recommendations, the author has cited several reasons why his view is important. He cites that America have the plans to from 2013 institutionalize a nuclear weapon that is rather simple, safer, reliable and would not require testing (OHanlon 8). On the other hand, he says that to construct such a nuclear plant that do not require testing needs a lot of money and that it will be overwhelming to manage the exercise. Amongst the current programs that the writer considers not necessary in mounting defense in the US are the upgrades in California and Alaska regarding the ground-based strategy (OHanlon 6). This includes the concurrent construction of the sea-based as well as the land-based which are considered theater system of defense. This is also coupled with other two land-based defense system dubbed short-range defense. The author then records that the latter programs can be cancelled and the defense system will not be compromised at

Business statistics-----Summarizing Data Statistics Project

Business -----Summarizing Data - Statistics Project Example Given this trend income is likely to increase and people now can afford more luxury items. The major increase was in people earning above $40000 and decline in the income below that range. This shows that this income is becoming a base-line income with time. During the same period there has been increase in Asian ethnicity in the USA and decrease in other ethnicities. So, in developing country those snacks the taste of Asian community should be under great consideration and as they have increased by about 60% in 2000 when comparing with 1990s. Similarly there has been a trend that people are moving towards buying their own house than living in rented house. This shows increase in Living Standard and Disposable income which mean that people will be able to afford the snacks if they are good. As far as employment statistics are concerned there has been an increase in absolute number of people employed but percentage wise unemployment has risen which is not a good indicator. Those in work, Most of them drive themselves to work alone. This shows the increase in living standard as people are not using motor cycles to work and very few of them taking public transport to work. Most of the people take around 20-34 minutes to reach their work.

The Vision Statement Essay Example | Topics and Well Written Essays - 750 words

The Vision Statement - Essay Example In other words, the vision statement describes the strategic objectives of an organization that are to be accomplished in the long run. â€Å"Your vision Statement is a succinct declaration of your ideal future, usually three, five or ten years out† (Woolf, 2012). On the other hand, the mission statement describes the short-term goals of the organization. Another perspective about the difference between the vision statement and the mission statement of an organization is that the vision statement talks about the personal growth of business as wanted by the owners of an organization in the long run whereas the mission statement talks about the benefits the organization will provide the society with as it functions by delivering its goods or services to the consumers. The vision statement gives a direction to the organization. Both the vision statement and the mission statement consist of goals, but the factor that distinguishes between the two kinds of statement is the entity t hat will benefit from the achievement of those goals. Mobilink is a telecommunication company in Pakistan. The vision statement of Mobilink is, â€Å"To be the leading Telecommunication Services Provider in Pakistan by offering innovative Communication solutions for our Customers while exceeding Shareholder value & Employee Expectations† (Mobilink, 2012). ... The importance of a vision statement for an organization cannot be overemphasized. Having an appropriate vision can help an organization because the vision statement gives it direction. â€Å"Without it, it’s like setting sail in a yacht with neither a sail nor an anchor – the sail to get you there with the help of the wind, and the anchor to moor you both along the way and when you get ‘there.’† (Woolf, 2012). Once the leader of an organization knows where he/she wants to take the organization in the future, he/she decides the course of action accordingly. There are various milestones in the identified course of action leading to the attainment of the ultimate objective. For example, Mobilink’s vision statement suggests that the leader of this company needs to adopt such strategies that Mobilink is not just as good as its contemporaries in the market, but is good enough to lead them in Pakistan. Vision statement does encourage organizational change. Change is an inherent process of any organization that wants to progress. In order to be successful, the micro- and macro-culture of an organization needs to be modified so as to adapt to the changing environment and advancing technology. In case of Mobilink, if Mobilink wants to be the leading telecommunication services provider, it is imperative that it keeps advancing constantly to keep performing better than other telecommunication services providing companies in Pakistan. This requires adoption of new technology, which in turn requires constant change. Change needs to be introduced at every level. Not only the new technology is to be purchased, but also the workforce has to be provided with education and training in order to inculcate the necessary skills in them required to use the

History of education Essay Example for Free

History of education Essay â€Å"Education driven by passion awakens us to a world bigger than ourselves and makes us curious. Learning becomes self-sustaining as it transforms from a requirement to a desire. † First of all, what is a globalization education? A Globalization is a series of social, economical, educational, ethnological, cultural, and political changes that promote interdependence and growth. Globalization raises the standard of living in developing countries, spreads technological knowledge, and increases political liberation. The main cause of globalization is influence from other, more developed, countries. Globalization is a historical process that results from human innovation and technological progress. Creativity and technology are very important as knowledge. Especially technology because it had helped in many ways with educations. To me education is knowledge, success, intelligence, achievement. Education is the best because you can also teach others. I can just say that some people didn’t have education are just lucky to become who they are. For example, Thomas Edison, Henry Ford and many other super achievers never finished grade school. But They succeeded because they knew how to research, how to create certain activities to make them who they are. They also collect information for a selected project and process knowledge. Classroom environment does not work that way, it focuses on the collection of knowledge without a clear purpose, other than high class grades. If the purpose does not motivate, other than to please the teacher, then there is nothing to process outside of memorizing answers for test. The typical student is academic challenged while being motivation starved. Lack of motivation is lack of knowledge processing skills. The typical college graduate will have a professional skill that supplies life’s basic needs. Additionally, the globalization education in the world is the most powerful thing that can exist because it is the general base that people around the world have opportunity to learn things that didn’t learn before. From day to day education expand much more to the world and that’s the reason why technology became also more develop because people by doing research they are learning much more than they expected. Also while they are developing their knowledge they are also entertaining themselves. Technology in the globalization education allows certain people or nations around the world to stay closes. Moreover, we as a society are destroying our children’s right to a quality education. By introducing the standardize test we have only accomplish one goal; teaching our children how to take a test. It does not matter if they know the right answer it is multiple choice they have a one in four chance of getting it right. Standardize testing forces teachers to educate children one way. Children need creativity to learn. Our schools are heading in the same direction with the standardize test. Because children learn in different ways, we must introduce different styles of learning techniques into our schools. One way to do this is to encourage more creativity in education. The lack of creativity in teaching has been a significant issue in recent years. The report highlighted that children profit from using creative skills and by having these skills developed. It also suggested that creative teaching should be made part of all academic education. This was the first time that this issue had been fully recognized. In response to this report, the government has acknowledged the significance of developing the creative skills of children, as these could become essential in future workplaces. The Nation Curriculum recognizes that many employers want and need creative people: ‘Schools that promote creativity will ensure that pupils respond positively to opportunities and responsibilities and are better able to handle with new challenges as well as change and difficulty. Creativity helps teachers deliver the academic curriculum to students in an appealing manner. Further more, another basic source of learning is technology. Now a day, technology has become an important component in education. Especially the Internet that has allowed the world to communicate and allows even the people who cannot read to educate especially if the person is unable to go to school. They can do all their research on the internet. Everyday software makes people lives easier and improves on the technology. Making lives easier is not, however, the only role technology plays in our lives but it teaches us things we didn’t know and helps us learn more than we thought we couldn’t t learn. Technology is playing an increasing role in education. As technology advances, it is used to benefit students of all ages in the learning process. As technology advances, students have better access to educational opportunities like these. When something new and better is revealed, the older technology becomes more affordable, allowing it to be used in educational settings, even when schools are on a tight budget. Technology has also advanced to help children even before theyve started school. Educational video games and systems for young children help them prepare for school and in some cases get a head start on their education. Regardless of these arguments, technology is an important part of todays society and education. In conclusion, there are many ways we can try to improve the world. For example, not open to innovation, Teachers, and much more. Education is a vital part of society in which everyone plays a role. It is not only the role of parents and teachers to support a child’s education, but also the role of the whole society to provide a structure of living that supports what is being taught. Education is the way through everything. Lucky for us we have technology and much more to help us get through an education, so let’s not waste the advantage of education we have and learn something so we can make a better future.

Literature Review Definition Of Marketing Marketing Essay

Literature Review Definition Of Marketing Marketing Essay Marketing is managing profitable customer relationships, the twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction (Armstrong Kotler, 2007 p. 5). People often think marketing as selling and advertising, which is just a small part of marketing. The marketer does a good job when he understands superior customer value, prices, distributes and promotes them effectively; the products will sell very easily then. This tells that selling and advertising are just a part of marketing as a marketing mix; a set of marketing tools that work together to satisfy customer needs and build customer relationships. (Armstrong Kotler, 2007 p. 5). Figure: A simple model of the marketing process Source: Armstrong G and Kotler P, (2007, p. 6). Marketing: an introduction. 8th ed. Upper Saddle River: Pearson Education. Marketing mix According to Mohammed Rafiq and Pervaiz K. Ahmed (1995), the term marketing mix was first used by Borden and that it was suggested to him by Cullitons (1948) description of a business executive as mixer ingredients. Borden did not define the marketing mix; it simply consisted of important elements of ingredients that make up a marketing programme (Borden, 1965, p. 389). McCarthy (1964, p. 35) refined this further and defined the marketing mix as a combination of all of the factors at a marketing managers command to satisfy the target market. Later McCarthy and Perreault (1987) together defined the marketing mix as the controllable variables that an organisation can co-ordinate to satisfy its target market, which is widely accepted as the set of controllable marketing variables that the firm blends to produce the response it wants in the target market (Kotler and Armstrong, 1989, p. 45). According to Jonathan Ivy (2008), marketing mix is a set of controllable marketing tools that an i nstitution uses to produce the response it wants from its various target markets. Ronald E. Goldsmith (1999) stated that 4Ps was first formulated by McCarthy (1975) as a pedagogical tool to describe the chief tasks of marketing managers. Marketing managers must develop a systematic plan to sell to the customers after selecting a target market to create long-term relationships (Doyle, 1995). The marketing mix plan consists of 4Ps which consists of decisions about product, place, promotion and price (Goldsmith, 1999). According to Bennet (1997), the concept of marketing outlines a course for the organisation using controllable variables in an environment where many factors are uncontrollable, defined as the external market. Kotler (1967) (cited by Bennet, 1997) broadened this classification into four namely, customer, environmental, competitive and marketing decision variables. Focussing on manufacturing industries, Borden (1964) identifies the four external forces on the organisation as consumer buying behaviour, trade behaviour, competitors position and behaviour and government regulations. Robins (1991) formulated four Cs which is an alternate mnemonic to the marketing mix formulated by McCarthy (1964). Four Cs are defined as Customers who buys goods and services in the market place, Competitors who provide the choice of alternative sources of supply, Capabilities and Company both of them refers to the organisation which has ability to satisfy customer needs. Gronroos (1984) proposes a concept of interactive marketing which was backed by Kotler (1991). This concept emphasizes the relationship between the employee and the customer and identifies it as the key factor in successful market making. Kotler (1991) argues that the employee-customer relationship is an important factor in the success of the market-making process. Booms and Bitner (1981) added three additional factors to the marketing mix elements proposed by McCarthy (1964) namely people, processes and physical evidence. This concept highlights that the model proposed by McCarthy (1964) might lead to too narrow focus on the internal variables, and does not include some of the process variables which is a part of marketing planning system (Bennet, 1997, p. 151). Lings (1999) argues for services industry 4Ps are in adequate and 7Ps marketing mix illustrates the importance of internal factors, as retail sector is not a service based industry traditional 4Ps marketing mix is used to represent the external factors (cite d by Khanh Kandampully, 2004). 4Ps makes the marketing easier handle for the managers in non service based industry; the components of traditional marketing mix can change a firms competitive position (Gronroos, 1994). Even with the deficiencies, the 4Ps remain a staple of the marketing mix (Kent and Brown, 2006). According to the American Marketing Association (1985), marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives. Kent (1986) states that the four Ps of the marketing mix as the holy quadruple of the marketing faith written in tablets of stone. According to Armstrong and Kotler (2007) marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place and promotion. In order to deliver on its value proposition, the firm must first create a need-satisfying market offering (product). It must decide how much it will charge for the offer (price) and how it will make the offer available to the target customers (place). It must communicate with target customers about the offers and persuade them of its merits (promotion) (Armstrong and Kotler, 2007 p.53) Baker Hart (2008, p 463) the logic of 4Ps is straight forward; a supplier needs products, needs to price them, to promote them and distribute them to the place where the customer can buy them. According to Dogra Ghuman (2008) some of the variables associated with 4Ps are: Price: price level, credit terms, price changes and discounts. Product: features, packaging, quality and range. Promotion: advertising, publicity, sales promotion and personal selling. Place: inventory, distribution channels and number of intermediaries. Figure: The four Ps of the marketing mix Source: Armstrong G and Kotler P, (2007, p. 6). Marketing: an introduction. 8th ed. Upper Saddle River: Pearson Education. Product According to Armstrong and Kotler (2007), product can be defined as the goods and services is a combination the company offers to the target market. Belohlavek (2008) argues that a product or service is the element which satisfies the clients needs. The product or service generates two types of relationships with the prospect: a functional and a linking one. The usefulness of the product bears a relationship with its benefits measured both objectively and subjectively. The products use value is fundamental to the purchasing decision process in its closing stage (Belohlavek, 2008 p.15). For a competitive approach the company has to offer products that are unique and meet customer needs, wants and values. Maintaining the product uniqueness is difficult for a company since the product can be matched by competitors. The company must often compete on price, distribution, or promotion; in order to compete unless the product is of sound quality (Rea Kerzner, 1997 p. 57). Product variety Pine (1993), product variety is defined as the number of different products offered to the customers (cited by Felipe Scavarda, Reichhart, Hamacher, Holweg, 2010). According to Bils Klenow (2001) and Er MacCarthy (2006) product variety is a new development and a trend in many industry sectors worldwide (cited by Felipe Scavarda, Schaffer, Jose Scavarda, Reis Schleich, 2009). Product variety is an effective strategy to increase the market share as it enables the company to serve different kinds of customer segments and to satisfy the customer variety seeking behaviour (Tang, 2006). This involves different product features, packaging, or channels of distribution (Felipe Scavarda, Schaffer, Jose Scavarda, Reis Schleich, 2009). Product variety strategy as a marketing strategy will result in sales growth, profits and meeting more specialised demands (Berry Cooper, 1999). Kim Chhajed (2000) argues that different kinds of product manufacturing results in a decrease in logistics perfor mance or manufacturing performance. Lee Billington (1994) also argues that product variety can result in higher forecast errors and lead to excessive inventory for some products and shortages for other products. If the product variety is to the optimal or to the appropriate level of variety, then product variety will result as economical efficient and will create positive marketing efforts (Lancaster, 1990). According to Pine (1993) and da Silveira (1998), product variety enables the ability to customise products to customer needs and has been identified in achieving competitive advantage over other retailers (cited by Felipe Scavarda, Reichhart, Hamacher, Holweg, 2010). As product variety gives a broader product line and can lead to increased profitability (Kekre and Srinivasan, 1990). Product variety gives rise to the need to consider different products of the individual product variants, as different end items that are fundamentally different do not feature the same variety level for the individual (MacDuffie et al., 1996 Koste and Malhotra, 1999). Price Belohlavek (2008) states that price is a conditioning element for buying a product; price only conditions a product but does not determine it, in accordance to the buyers income makes a monetary value of a given service or goods, which makes them reachable to the goods. Price is a factor which acts as a barrier which when reached in operational terms, thats when the last stage of purchasing action is reached. Price is an element which determines a priority relationship with the value and opportunity creating access to the customer. Kasper et al. (2000, p. 627), pricing is an important management tool to achieve the objectives of the organization. Similarly, Pellinen (2003, p.218) has suggested that pricing is one of the most central management tasks for a service company. It is also the only element of the marketing mix that generates revenues for a firm, while all the others (e.g. new product introductions, promotions) are associated with costs (Zeithaml et al., 2006) (cited by Indounas Avlonitis, 2009). Rea Kerzner (1997) argues that the easiest way to reach and compete with the competitor is to match the price with the competitor. Price is one of the most important criteria that customers use when choosing between competing brands (Huber et al., 2001; Ta and Har, 2000) (cited by Indounas Avlonitis, 2009). Price is the sum of money customers has to pay to acquire the product; often customers buy the product negotiating the price for more accessibility, companies offer discounts to customers adjusting price to sustain the competitive situation (Armstrong Kotler, 2007 p. 52). Price Discount According to Palazon Delgado (2009), Customers are price sensitive and they often look for price related information. Manning et al., (2003), they are vigilant about any information about price and other pricing information (Kukar-Kinney et al., 2007) they spend a lot of time thinking about prices of products, always evaluating savings offered and the convenience by the price discount. Customers with lower levels of price consciousness and value, they are most likely to be influenced by the magnitude of the discount (Alford Biswas, 2002) than the pecuniary value of the discount really offered. (Babin et al., 2007) customers are engaged in searching for more devoted to the task of shopping to the extent that a better price exists in another store. Hardesty Bearden (2003) and Grewal et al., (1996) claims that when the promotional benefit is low, customers are not going to process information extensively about the promotion (price discount) as it has low pecuniary value. Similarly wh en the promotional benefit is high, customers are not sure about the product or the deal they are unlikely to process information extensively as there is less uncertainty about the product. Customers are predicted to analyse the deal moderately whether the benefit are high (Palazon Delgado, 2009). Hardesty Bearden (2003) and Grewal et al., (1996) states that if the promotional benefit is low or high the levels of information processing is low, but for moderate benefit levels information process is high. Chandrashekaran (2004) and Raghubir (2004) argue that high promotional benefits are always evaluated positively. According to Madan Suri (2001) there are different types of price promotions and short term price discounts have been used by the retailers to create short term demand for their products (Monroe, 1990 p 369). Retailers can sell the products very fast without much expensive when they are offering immediate savings to the customers. Short term price discounts are easier to execute and provide immediate price savings to the customers (Madan Suri, 2001). Discounts actually increase the value to the customers and this happens at the intermediate levels of discounts and when the discounts are either very high or very low it decreases the value (Madan Suri, 2001). Promotion The most common promotion is a sale (Levy Weitz, 2007 p 433). Promotion is one of the key Ps in the marketing mix (Dibb et al., 1994). The promotion strategy is used in increasing sales by creating differences in resources which results in a firm being able to outspend a competitor in advertisement, purchase displays, trade shows and other promotional methods (Rea Kerzner, 1997 p. 58). * According to Jennifer Rowley (1998), the objectives of any promotional strategy will be drawn from an appropriate mixture of the following roles of promotion; to: increase sales; maintain or improve market share; create or improve brand recognition; create a favourable climate for future sales; inform and educate the market; create a competitive advantage, relative to competitors products or market position; improve promotional efficiency * According to Jennifer Rowley (1998), an appropriate promotional mix must be created in order to meet the promotional objectives of any given promotion strategy. The promotional mix is the combination of different promotional channels that is used to communicate a promotional message. This will involve an appropriate selection from the range of tools that are available for use as part of the promotional mix. The tools in the promotional mix include: Advertising. Any paid form of non-personal presentation and promotion of ideas, goods or services by any identified sponsor. The pages of professional newsletters and magazines are common avenues for advertising information products. Direct marketing. The use of mail, telephone or other non-personal contact tools to communicate with or solicit a response from specific customers and prospects. Mail shots and leaflets inserted in professional magazines are used to promote information products. Sales promotion. Short-term incentives to encourage trial or purchase of a product or service, such as discounts for access to a database over a limited time period. Public relations and publicity. Programmes designed to promote and/or protect a companys image, or those of its products, including product literature, exhibitions and articles about organisations products in professional or in-house newsletters. Personal selling. Face-to-face interactions with one or more prospective purchasers, for the purpose of making sales. This is common within the business-to-business marketing transactions in the information industry, where sales representatives, often also with a support function, are common. Sponsorship. Financial or external support of an event or person by an unrelated organisation or donor, such as is common in respect of the arts, sports and charities. Large organisations, such as major publishing groups like Reed Elsevier, or software houses, such as Microsoft, may engage in sponsorship, but public sector organisations, in education and libraries, are more likely to be the recipient of sponsorship. Place According to Kai Li Hung Hung (2007), place is a marketing mix which describes whether the location is accessible and transport is convenient, place comes out as a heterogeneous phenomenon which is created by the company at each place combining resources; accessibility increases value to the customer. Kotler, et al., (2005) claims that place involves all activities of the company to make all products available to the customers. According to Mason Staude (2009), Place is the least changing marketing tactic. Distribution and availability are used in stabilising dimensions, communicating and creating a control as a link between supplier and customer, and reducing the probability to change suppliers, which actually stabilises the market. Backward and forward integration also reduce the uncertainty of retailer stocking the products, lowering the risks and stabilising the environment (Nilson, 1995). According to Boyle Proctor (2009), in the context of product sales, placement is actually distribution (Biech, 2003). In social marketing, distribution can be defined as dissemination channels (NWPHO, 2006). Clearly for dispersing channels to be effective they must be accessible to the target market (Boyle Proctor, 2009). Store location and layout The location and atmosphere of a store communicates information about the service and pricing to the customer. The physical characteristics play an important role in a customers mind (Levy Weitz, 2007 p 434). Store layout influences customer buying behaviour, stores can attract customers with their design and layout motivating them to make impulsive sales or give them a pleasant shopping experience (Levy Weitz, 2007 p 491). According to Davies Rogers (1984), guy (1980), Jones Simmons (1987) and Birkin et al., (2002) site selection and sales forecasting of retail stores are a important factor in retail management and retail geography (cited by Wood Browne, 2007). Store location is used in sales forecasting for retail stores and for determining the optimal location and sales of the store (Clarkson et al., 1996; Smith Sanchez, 2003). Superstores are one of the main formats through which food is sold increasing the money flow (IGD, 2005). The size of the stores is important and it is very expansive to open up a big store therefore accuracy in location planning is essential (Wrigley, 1996). Retail stores are dependent on the daily purchases made and regular weekly purchases this involves repeated car journeys from the customers homes, which requires space for parking near the store for easy access (Wood Browne, 2007). The location of a store affects the customer with sociological and geographical factor s (Wrigley, 1998; Meyer Johnson, 1996; Rust Donthu, 1995) (cited by Beyon, Griffiths, Marshall, Expert Systems (2002). Pricing strategy According to (Blythe, 2008 p 151), pricing a product is one of the most important issues for marketers; it is significant not only to the profit that is to be made but also to the quantity of products which are to be sold. Pricing also touches on all the elements of the marketing mix, pricing is the indication to the consumer of what a company expects in exchange; for the products being offered. Profitability of the company depends on the pricing strategy (Doyle Stern, 2006 p 225). Price may become a proxy measure for product quality when buyers have difficulty in evaluating complex products (Cravens Piercy, 2006 p 316). Consumers are often confused in choosing a product; price helps them choose a product. A strategic viewpoint on pricing decisions may create new market space and opportunities for the company (Cravens Piercy, 2006 p 317). Figure: Steps in selecting a pricing strategy Source: (Cravens Piercy, 2006 p 321). A pricing strategy must be consistent with the retailers overall image (positioning), sales, profit, and return on investment goals (Berman Evans, 2007 p 498). Various roles of Pricing (Cravens Piercy, 2006 p 320) Pricing has few important roles in the marketing program of a company. Some of the roles are: Signal to the buyer Price is the easiest way to directly communicate with the customer. When comparing with other brands price is a visible difference to the customer. Price is also used in positioning the brand to show its quality or instead give direct competition with other brands (Cravens Piercy, 2006 p 320). Instrument of competition As the competitions between companies are high, Price is an element which can quickly attack competitiors. Price can also be used by a company to stay away from the competition if used strategically; pricing strategy is always related to competition with other brands or companies (Cravens Piercy, 2006 p 320). Improving financial performance Using a pricing strategy wisely, companies can generate revenues by forecasting about a product or brand to increase the financial statement in the short term or in the long term in order to survive the global competition (Cravens Piercy, 2006 p 320). pricing strategy has the biggest impact on the profit and loss statement of the company in the short run, Pricing is even more crucial in the long run; the primary purpose of business strategy is to offer consumers enhanced value so that price can be raised considerably above costs (Doyle Stern, 2006 p 225). Marketing program consideration Companies pay a price for marketing, in order to maintain or penetrate in to the market. Price strategy is also used for promoting products (Cravens Piercy, 2006 p 320). Consumer behaviour Blackwell, et al., (2006) defined consumer behaviour as the activities people undertake when obtaining, consuming and disposing of products and services. The activities are divided into three, they are: obtaining, consuming and disposing (Blackwell, et al., 2006 p. 4). Obtaining According to Blackwell, et al., (2006 p. 4) it is the process of purchasing or getting a product. This process includes comparing with other similar products, alternative brands and searching for more information of the product before obtaining it. Analysts often study these purchases in order to improve the understanding of the market; consumer buying behaviour is studied whether they are buying for themselves or as gifts, payment methods, and product transportation or delivery, how they get information about other alternative brands and how the brands influence the consumers product choices. Consuming According to Blackwell, et al., (2006 p. 4), it is the process or activity of using a product by the customer to his/her needs. Based on the consumption of the products researchers can study the consumer decisions whether the product is bought to be consumed in the office or at home, or for entertainment purpose or for its functional purpose, do they consume the product or do they dispose it without using it even once. Based on the consumption these buying behaviours are studied in order to understand the needs of the customers. Disposing According to Blackwell, et al., (2006 p.4), it is the process of getting rid of the product after its use or its packaging. And how do they dispose the product remains or the packaging, whether the packaging is biodegradable. Analysts think in the ecological point of view for this process. Consumer buying behaviour According to McCall, et al., (2009), purchasing decisions happen on daily basis and the most important factor influencing these decisions is the price of the product. For buying any product, price is often the most silent feature (Nagle and Holden, 2002). This can be used as an advantage to increase the overall sales by offering discounts (promotions) to the price sensitive customers (Soman, 1998). According to Saha, et al., (2010), Consumer behaviour is the study of how individuals spend their available resources on consumption-related items. It includes the study of what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, and how often they use it (Schiffman and Kanuk, 1996). The main objective of marketing in the consumer buying behaviour context is to satisfy the needs and wants of the target customer. As a subject consumer behaviour also deals with the factors that affect the buying behaviour of a consumer. The study of consumer behaviour gives a clear idea that how consumer select, buy, use and dispose the product, service, experiences to please the needs and requirements (Kotler, 2003). Stimulus response model is the starting point of understanding consumer buying behaviour. The buyers characteristic and decision process leads to the purchase decision; a consumers buying behaviour is influenced by 4ps, cultural, social and personal factors (Kotler, 2003). The role of marketing mix is also important in making the buying decision by any consumer. The marketing mix consists of everything the firm can do to influence the demand for the product. The many possibilities can be collected into four groups of variables known as the Four Ps that is product, price, place and promotion (Saha, et al., 2010). According to Mowat and Collins (2000), for successful development in business, the company needs to understand and meet the consumer needs and expectations (Douglas, 1993; Knox and Theisen, 1981). Store layout plays (place) an important effect in consumer behaviour besides price and consumer expectation (Kotler, 1973; Eroglu and Machleit, 1990; Bitner, 1992; Baker et al., 1993; Baker et al., 1994; Grewal and Baker, 1994; Simonson, 1999; Baker, et al., 2002) (cited by Vrechopoulos Atherinos, 2009). According to Solomon, et al., (2006), consumer purchase is a response to a problem and a customer goes through a series of steps in order to make a purchase. These steps can be described as (1) problem recognition (2) information search (3) evaluation of alternatives and (4) product choice. After the decision is made, the quality of that decision affects the finals steps in the process, when the learning occurs based on how well the choice worked out. The learning process influences the likelihood that the same choice will be made next time the need for a similar decision occurs (Solomon et al, 2007 p.258). Brin (2004, p 85) argues that it is important to understand the characteristics of the consumers and their buying decision process in order to target them with the most appropriate and effective marketing methods, the management needs to understand and study this decision process on what particular product or service the consumers choose from; the brand they select, from which outlet they buy, what kind of product and the amount spent. It is useful to understand what influences the consumer (Brin, 2004 p 85). Some of the influences in buying roles in the consumer buying process are (Brin, 2004 p 85): The initiator: the very first person who thinks about buying a product The influencer: the person who influences other consumers in taking the final step of the buying decision The decider: the person who takes the final decision The buyer: the person who actually buys a product The user: the customer. There are different types of consumer buying behaviour, and the type of consumer buying behaviour changes according to the type of buying decisions. The main influence is the brands available to the consumer and the personal attachment towards the decision which influences the consumer to become a loyalty customer (Phillips, et al., 1994; p 85). Involvement can be a major factor in decision making; consumers often tend to develop a form of emotional attachments to products and most people would be familiar with the feeling of having fallen in love with a product, even when the product is totally unreasonable though the purchase may not have an important practical outcome for the consumer; the consumers future behaviour does not always materialise (Blythe, 2005 p 53, 54). Low involvement, low price, low risk High involvement, High price, high risk Few differences between brands Brand loyal Repeat purchasing Influenced by price And sales promotional offers Buying process is relatively quick because of the limited differences Significant differences between brands Brand switching but limited information gathering Information gathering and processing is important. Purchase decision is important Figure: Four types of buying behaviour Source: Phillips, et al., (1994; p 85) (Adapted from Assael, 1985 Kotler, 1988). According to Kapoor Kulshrestha (2009), Products convey different meanings to different people and this differing forms an attachment towards the products. According to Zaichkowsky (1985), attachment means the interest, the enthusiasm, the emotional level expressed by the consumer regarding a product (cited by Steichen Terrien, 2009). The meaning of the product depends on the nature of the consumers rather than the nature of the products (Martin, 1998; Rochberg-Halton, 1981). The consumer plays a role in his or her choices (Steichen Terrien, 2009); the decisions are principally based on personal perception followed by the cues sent by the environment with personal interpretation (Fishbein and Ajzen, 1975; Fazio, 1985). These choices have different attributes, and some of them are very salient; the choice of salient attributes also depends on the personal characteristics of the consumer (Steichen Terrien, 2009). Based on Uncles and Ellis (1989) the interplay of costs and benefits affects the retailers in making huge gross margins, many retailers are establishing their own labels as a part of retailing today. This allows the retailer selling products under their own name to differentiate their products and stock, from other retailers. Also, allowing them to have a full control over product price, quality and stocks (cited by Rothe Lamont, 1973; McGoldrick, 1984; Simmons Meredith, 1984). This will actually generate higher gross margins. For competitive edge over other stores and brands, retailers hope to build a relationship with the customer by lowering price and offering consumers better value for money without narrowing the product range (Simmons Meredith, 1984). Customer relationship strategy Relationships can obtain competitive advantage (Kanter, 1994; Kay, 1995; Huxham, 1996; Stone and Mason, 1997) (cited by Donaldson O Toole, 2002). Customer relationship strategy is based on mutual trust with the customers creating long term relationships; many researches conclude that customer relationship strategy has increased the profit margin for many firms (based on Lawrence, 2002). Long-time customers are less costly to serve and smooth running of relationships are inexpensive and less resource intensive (Lawrence, 2002). Long term relationships benefit both the buyers and suppliers (Szmigin, 1998). For the strategy to be effective, the component elements should be inter-related. When there is a strong synergy between the component elements the strategy will be eff